The appearance of printed characters on the page

Slides:



Advertisements
Similar presentations
Typography 101 Using Typography to Enhance Content.
Advertisements

The Key Element in Desktop Publishing Design
Typography Graphic Comm. Mr. Jarrett. Learning Objectives What is Typography What is a Serif Kerning, Tracking, & Leading Font Classifications Using Typography.
Definition: The style, arrangement, and appearance of text on a page.
Typography (The study of font).
Session 2—Chapter 3 Visual Literacy Learn to See, See to Learn.
WORKING with TYPOGRAPHY The art of skillfully arranging and presenting type to gain attention.
Typography Typogra Typography Typogra. Designers use typography to communicate a client's message to an audience. They explore the creative possibilities.
Typography the art of using (text) fonts and font styles to produce professional looking publications the art of using (text) fonts and font styles to.
Principles of Typography
Typography Usability & Readability
Meaningful Jargon Or, All You Need to Know to Speak Like a Geek Design and Typography 3/3/98.
Welcome and have a seat please.  What is typography?  The design of the characters and the way they are presented on the page  What are fonts?
Typography. What message do these fonts convey?  Jokerman  Old English Text  Brush Script  Curlz  Edwardian Script.
Type. Type Relationships  Type is the basic building block of any printed page.  Since it is often necessary to have more than one typeface on a page,
® Copyright 2008 Adobe Systems Incorporated. All rights reserved. ® ® 1 INTRODUCTION TO TYPOGRAPHY DESIGN Vocabulary and Guidelines.
Categories TYPE of Text is the most essential ingredient in design communication. With type you communicate in two distinct ways. The first message your.
Chapter 9 Text. So, chapter 10 is about Photography, now Chapter 9 is about text What should it look like, how big should it be, how do colors contrast,
TYPOGRAPHY.
DO NOW What are some examples of ways that companies use fonts to help sell their products? Copy your homework: Find two examples of creative uses of font.
Print Medium. • Advantages & Limitations • Typography • Readability • Layout.
Typography Terms. o.php?viewkey=d26eb03e91d5741a4a 3b.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 1 Type Classification and Selection.
Q: Invitation to the prom A. Decorative/Ornamental B. Sans Serif C. Script D. Serif.
INTRO TO TYPOGRAPHY BASICS Graphic Design II. What is Typography? the art or process of printing with type. In every piece of type you see, somebody has.
Typography. TYPOGRAPHY: The art of type TYPE All the letters (abc), Numbers (123) & characters (; of the alphabet.
Introduction to Typography Type is everywhere It is a fundamental means of communication Origins as a mechanical process Now very much a critical part.
Terms to Know Primer A few more terms Typeface – single set of letterforms Type Family – several font designs representing a range of style variations.
The applied art of arranging image and text to communicate a message.
INTRODUCTION TO TYPOGRAPHY WHAT IS TYPOGRAPHY? Typography: The study of all elements of type including the shape, size and spacing of the characters.
Formatting Text Word Lesson 4. Formatting Text Changing appearance of text Changing appearance of text Shape, size, type Shape, size, type On Home tab.
$1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Welcome.
Rules of Typography Comm 300. Alignment Remember the rule “If you can align, do.” Try to align everything with something. Equally space text away from.
Subject Name: Graphic Design Subject Code: 9642 Md. Ataur Rahman Instructor (Design & Printing) M.CSE, B.CSE.
TYPOGRAPHY What is Typography?
Graphic Communications Chapter 4.  Distinctive designs of visual symbols that are used to compose a printed page.  Ie: Magneto, Times New Roman, Baskerville,
Print Type Chapter 8. The Vocabulary of Typography Typeface refers to a set of letters, numbers, and other characters created by a typeface designer A.
Desktop Publishing & Design. Baseline The invisible grid line the characters sit on.
UNIT 4 - TYPOGRAPHY Digital Communications I. 3-D  an effect that gives the illusion of depth.
What are we interested in? 1. Understand Design 0 2. Digital Image design 3 3. Time-based media Webpage design 2 1.
Typography A Key Element in Design A. Definition of Typography Typography is the appearance and arrangement of the characters that make up text on a page.
Words are communication. What do they say? The meaning should come before the look of the type is considered. Choose typographic styles and sizes that.
TYPOGRAPHY in Design. OBJECTIVES 1. Understand typographic terms and measurement systems. 2. Learn how to select typefaces appropriate to a project's.
Print the sample banner slides or customize with your own message. Click on the letter and type your own text. Use one character per slide. C.
Principles of Typography
Digital Interactive Media
Introduction to typography
Basic Master Pages/Themes
Basic Master Pages/Themes
Typography Usability & Readability
The art of using text to produce professional looking publications.
INTRODUCTION TO TYPOGRAPHY DESIGN
Typography Typography is the art and technique of creating and composing type in order to convey a message. Words are communication. What do they say?
Study Guide By Tanner Galloway.
Unit 2.1: Identifying design elements when preparing graphics
2.01 Investigate typefaces and fonts.
The Art of Type 9/17/2018.
INTRODUCTION TO TYPOGRAPHY DESIGN
2.01 Investigate typefaces and fonts.
Principles of Typography
Desktop Publishing Terminology
INTRODUCTION TO TYPOGRAPHY DESIGN
INTRODUCTION TO TYPOGRAPHY DESIGN
Typography Usability & Readability
INTRODUCTION TO TYPOGRAPHY DESIGN
Typography Usability & Readability
INTRODUCTION TO TYPOGRAPHY DESIGN
Exam Objectives: Identify Design Elements When Preparing Images
Layout Terms Visual Hierarchy
INTRODUCTION TO TYPOGRAPHY DESIGN
Presentation transcript:

The appearance of printed characters on the page Typography and Fonts The appearance of printed characters on the page https://blog.hubspot.com/marketing/typography-terms-introduction#sm.000ksm8zg17f1cwkxeh1cqz4ad7lc

Kerning

Tracking

Leading

Heirarchy

Blackletter (Gothic, Fraktur or Old English)

Script

Weight Light Regular Bold

Choosing the Right Font Choose fonts with different weights to create contrast Change the font size of different words to create hierarchy Choose easy to read fonts for blocks of text Make a shape out of your text by adjusting the font size of each line Choose fonts that match your message https://designschool.canva.com/tutorials/choosing-right-fonts/

1. Choose fonts with different weights to create contrast

2. Change the font size of different words to create hierarchy

3. Choose easy to read fonts for blocks of text

4. Make a shape out of your text by adjusting the font size of each line

5. Choose fonts that match your message

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.