Anne Hamland WVLS Communications Coordinator

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Presentation transcript:

Anne Hamland WVLS Communications Coordinator Snapchat, Facebook, Twitter Video, Video, Video: Or, Using Video to market library Services Anne Hamland WVLS Communications Coordinator

What’s Hot right now? Videos, videos, videos! Soundless Facebook Live Twitter Live Snapchat Photoshopped/edited images Dec 2016 Forbes

Facebook vs. TWitter

Social Media Use 56% online adults use more than one of the five social media platforms.

Tool: Facebook and Twitter live Barbara S. Ponce Lib. Pinellas Park, FL Tips for going live: Tell people when you’re going live. Use strong wifi. Write a great description to capture attention and outline your broadcast. Ask viewers to follow you. Acknowledge comments and reactions live. Be creative and go live often!

Tool: Snapchat What is Snapchat? Preferred social network for Teens April 16, 2016 USA Today, polled 6,500 U.S. teens An app that automatically deletes sent messages 100 Million+ users since 2011 launch. 8 Billion daily videos Instant messaging feature

Tools Libraries can use to create videos Create library accounts for: Snapchat Facebook Twitter Google+ WAIT. Annnnnnnnnnd Let’s get low(ish)tech!

Who is making the videos? Staff already using social media. Enthusiastic staff members! Be personable, be personal. Ground rules: set expectations beforehand PRACTICE. SnapChat Libraries @cmclibrary Cape May County Library (NJ) @cincylibrary Cincinnati Public Library @lblibrary Long Beach (CA) Public Library @therlpl Rice Lake Public Library (WI)

Ideas for video content Did you know?! Scavenger Hunts Promotions Special events Displays News Coupons Insider Information National Dog Day Storytime Clips Fine Forgiveness Programs Special Projects New Puppets New Toys Santa Interviews Staff Talents Collection Highlights Book Talks Summer Reading Program Special Guests Staff Picks Celebrity Library Users

Get Permission Be “in the moment,” but be thoughtful. Get permission. Ask BEFORE filming. Permission slip/Photography form Municipal legal advice Snapchat Safety Center

Resources Alfonzo, Paige. Snapchat in the Library. American Libraries. November 1, 2016. Beykpour, Kayvon. Periscope broadcasts: live on Twitter. January, 12, 2016. Facebook. Tips for using Facebook Live. Graves, Alana. How to Use Snapchat for Readers’ Advisory. School Library Journal, May 2, 2016. King, David Lee. Snapchat Content for Libraries. April 19, 2016. Murphy, Mike. Twitter Live is a new thing from Twitter that actually seems useful. Quartz. July 6, 2016. Pew Research Center: Social Media Update 2016 Ram, A. and A. Shaffer. How to Use Snapchat. Wired. April, 6, 2016. Trefis Team. Live Streaming on Twitter Should Increase User Engagement. Forbes. December 19, 2016. USA Today. Teens love Snapchat. Also Instagram. April 16, 2016.