Moving your Business to E-Commerce Ramzi Saboury Country Manager – Lebanon & Iraq

Agenda What is ECOM? ECOM in MENA and Lebanon Why to Move Business to ECOM? How to Move Business to ECOM? ECOM Transaction Flow ECOM Security

What is ECOM? Wikipedia defines ECOM as the trading or facilitation of trading in products or services using computer networks, such as the Internet. ECOM should be seen less as a thing and more a way of doing things: For some, it’s about technology For others, digital is a new way of engaging with customers And for others still, it represents an entirely new way of doing business ECOM is changing the How and not the What https://en.wikipedia.org/wiki/E-commerce accessed at 9/5/2016 All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa.

ECOM in MENA and Lebanon ECOM is the fastest-growing payment channel across the Middle East for Visa ECOM payment volume growing at twice the rate of face-to-face Visa volume. MENA retail ECOM grew 29% year-over-year from 2014 to 2015, and sources predict that it will continue to grow in the 25-30% range until at least 2020*. *Euromonitor International. Sourced from trade sources and national statistics. 2016. Date exported 28 Feb 2016

Why to Move Business to ECOM? Middle East and North Africa is one of the most dynamic regions in global E-Commerce, with still more growth expected in coming years. The contributing factors are growing Internet penetration and adoption of the online channel by consumers and businesses. Internet penetration reached 61% of the total population in 2012, with only 2% of the Internet users making purchases online leaving room for a huge opportunity to grow.

Sources: Population: UN, US Census Bureau; Internet: ITU,, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA IntelligenceInternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru

Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.

How to Move Business to ECOM? Similar to POS Acquiring, Visa has granted banks ECOM License to acquire Online transactions. Currently, 6 acquiring banks in Lebanon have obtained ECOM License. Accepting ECOM on your website is as easy as 1-2-3; once your website is ready all you need to do is contact one of the 6 acquiring banks who process ECOM transactions. The acquiring bank will enable the ECOM payment on your website to start accepting online payments

ECOM Transaction Flow

ECOM Security Visa has put in place various tools to prevent online fraud: Visa Cardholder Verification Value 2 (CVV2) A three-digit security number printed on the back of Visa cards to help validate that a legitimate card is in the possession of the person placing the order Verified by Visa An online, real time service that allows you to validate that a cardholder is the owner of a specific account number. When the cardholder clicks “buy”, or a similar button at the checkout of a participating merchant, the merchant’s server recognizes the enrolled Visa card and the “Verified by Visa” screen automatically appears on the cardholder’s desktop. The cardholder enters a password to verify his or her identity and the Visa card. The issuer then confirms the cardholder identity

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