What is the role of Uber and its use of data technology for digital economy? Image 1.Uber Logo (Uber, 2106) ” Everyone’s private driver. Student ID:28397517 Uber Slogan (Scholz, 2016,p.45 )
Content Background: Market and Technology Introduce: Uber Platform Uber’s transformation based on data Issues Conclusion
Background: Market and Technology The development of goods exchange Visible Goods Messages Information Information globalisarion contribute to technological evolution. (Hartly et al., 2013) Creative industries based on the technological innovation. Smart phone boost the development of data technology Traditional Market Traditional Media Internet
Introduce: Uber platform Connect available resources with on-demand users Platform Capitalism Provide a space to third parties who have extra resources or needs, and exchange the goods and currency directly (Scholz, 2016) Technological support for users Transform the relationships of employment
Uber’s transformation based on data -Function Optimal Route(GPS) GOOGLE MAP GOOGLE MAP Established geographic database Established geographic database Video 1.Introducing Uber movement(Uber,2017) 2009 2016 ? Uber Map Design Uber Map Invest 500 million Driverless cars plan Image 3.Liveindex.org news (Liveindex, 2016)
Uber’s transformation based on data -Function User Experiences Image 3. Uber (App industries News, 2016) Video 2. Learn the Uber Basics (Uber, 2014) The Passengers The Drivers Reviews and mark(User generated content) Available taxi Online payment Reasonable arrangement based on algorithm Price adjustment in different time
Uber’s transformation based on data - Marketing Online activites Cross-platform Cooperation 1 Social Media Official Account 2 Online Ads Image 5. Uber on Facebook (Facebook, 2016) Image 4. Uber on Twitter(Twitter, 2016) Video 3: Where to? (Uber, 2016) Image 6. Uber on Instagram (Instgram, 2016)
Uber’s transformation based on data - Marketing Offline and online activities interaction (Example: Ice Cream Day of Uber） Video 4. Watch Uber Deliver Ice Cream & Scoop the whole planet (Uber, 2014) Image 7. #ubericecream# Tag page of Instgram (Instagram, 2016) Offline Online
Issues 1.Worker’s Right Difference between employee and the independent contractor ” The great thing about digital work it’s really hard to make a sweatshop out of digital work. It’s really hard to force someone to do work, you can’t beat someone up through a computer screen. Lack of law protection Solution: Aim of the income and the distance Extra Premiums of overtime Biewald, L. said.(Scholz, 2016,p.132 ) Market regulation
2.Personal Information leakage Issues 2.Personal Information leakage Mobile number leakage due to essential communication ” Information is not lost when it is consumed, and it therefore easily shared. . Lack of law restriction Solution: (Hartly, 2013, p.103 ) Hided personal information before the transactions Manual review and service Government legislation
Conclusion 1 Uber encourage the taxi industries to be improved. Conclusions 1 Uber encourage the taxi industries to be improved. Uber transform the traffic mode choosing behaviours. 2 Conclusion Technology enable individual who in a collaborative group to obtain benefits. 3 The statutory provision should be improved with the emergence of new thing. 4
References References Dennehy, K.(2015) Uber’s recent deals expand its autonomous vehicle strategy [online] Available at: http://gpsworld.com/ubers-recent-deals-expand-its-autonomous-vehicle-strategy/ [Accessed 5 January 2017] Hartley,J., Potts, J., Cunningham, S., Flew,T., Keane, M. and Banks, J. (2013) Key Concepts in Creative Industries. London: SAGE. Lobato, R. and Thomas, J.(2015) The Informal Media Economy.Cambridge:Polity Schoiz, T.(2016) Uberworked and underpaid: How workers are disrupting the digital economy. Cambridge: Polity Press. Uber Newsroom(2014) Get Moving with Google Maps. [online] Available at: https://newsroom.uber.com/get-moving-withgoogle-maps/ [Accessed 5 January 2017] Uber Newsroom(2016) #UberIceCream: Delivering Ice Cream For Good. [online] Available at: https://newsroom.uber.com/new-zealand/ubericecream-nz-2016/ [Accessed 6 January 2017]
Visual Materials References Image 1. Uber(2016) Uber Logo.[image] Available at: https://www.uber.com[Accessed 10 January 2017] Image 2. Liveindex(2016) Liveindex.org news.[image] Available at: https://liveindex.org/31023/2016/07/us-uber-to-invest-500-million-in-global-mapping-project/ [Accessed 10 January 2017] Image 3. App industries News(2016) Uber.[image] Available at: http://www.businessofapps.com/wp-content/uploads/2015/09/video.yahoofinance.com@40d2db72-2976-37c8-b12d-b4858de5bb20_FULL.jpg[Accessed 10 January 2017] Image 4. Twitter(2016) Uber on Twitter.[image] Available at: https://twitter.com/Uber[Accessed 10 January 2017] Image 5. Facebook (2016) Uber on Facebook. [image] Available at: https://www.facebook.com/uberuki/?brand_redir=120945717945722[Accessed 10 January 2017] Image 6. Instgram(2016) Uber on Instagram .[image] ] Available at: https://www.instagram.com/uber/[Accessed 10 January 2017] Image 7. Instagram(2016) #ubericecream# Tag page of Instgram.[image] Available at: https://www.instagram.com/explore/tags/ubericecream/[Accessed 10 January 2017] Video 1. Uber(2017) Introducing Uber movement. Available at: https://www.youtube.com/watch?v=bszvEIMVsIc&feature=youtu.be[Accessed 10 January 2017] Video 2. Uber(2014) Learn the Uber Basics.https://www.youtube.com/watch?v=G8VjcZeuvmo[Accessed 10 January 2017] Video 3. Uber(2016) Where to? Available at: https://www.youtube.com/watch?v=yUvBBO5wvuY[Accessed 10 January 2017] Video 4. Uber(2014)Watch Uber Deliver Ice Cream & Scoop the whole planet. Available at:https://www.youtube.com/watch?v=WsFYG7a_zzY&t=59s[Accessed 10 January 2017]
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