Your Ideal Trade Partner Welcome to Department of Export Promotion Ministry of Commerce, Royal Thai Government

THAILAND IN FOCUS

Thailand… one of the top destinations among tourists, investors and international entrepreneurs alike.

Land Area 514,000 sq.km. Capital Bangkok Population 63.0 million THAILAND IN FOCUS Land Area 514,000 sq.km. Capital Bangkok Population 63.0 million Currency Baht GDP 6,504 Baht (US$)

Thailand International Trade (1997-2008) THAILAND IN FOCUS Thailand International Trade (1997-2008) Bill.US$ 140.0 118.2 94.0 75.0 64.2 61.7 62.2 49.9 42.4 63.2 153.9 111.0 96.5 80.0 68.2 65.2 69.6 58.5 54.5 58.3 EXPORT IMPORT 13.9 -7.3 2.5 5.0 3.9 443.5 7.4 8.5 12.1 -4.9 Trade Balance 128.8 129.7 0.9 177.8 178.7 -0.8

Principle Export 2008 (Product) THAILAND IN FOCUS Principle Export 2008 (Product) 8

Major Export Destination 2008 THAILAND IN FOCUS Major Export Destination 2008 Total Export 152,477.58 Mil.US ASEAN(9) 32,522.37 Mil.US JAPAN 18,118.59 Mil.US U.S.A. 19,216.66 Mil.US OTHERS 63,117.62 Mil.US 9

Thailand’s Export Structure THAILAND IN FOCUS Thailand’s Export Structure 3.2% Mill. US Value (Mill. US) 3,122 9,732 16,191 20,090 20,275 21,269 29,994 1.8% 5.5% 9.1% 11.3% 11.4% 12.0% 16.9% 6,766 3.8% Target 2008 5.4% 10.3% 11.5% 12.3% 16.0% Share% + 27.5% + 25.2% + 9.1% + 10.9% + 4.4% + 7.2% + 18.3% + 44.5%

Share % Growth Rate % THAILAND IN FOCUS Main Market New Market A Comparison of Export to Major and New Market 2004 - 2008 Share % Growth Rate % Main Market New Market

Thailand’s Import Structure 2008 (By Product) THAILAND IN FOCUS Thailand’s Import Structure 2008 (By Product) Total Import 140,010.6 mill.us Fuel Lubricants 25,895.4 mill.us Capital Goods 36,740.1 mill.us Raw Materials and - Intermediate products 60,034.2 mill.us Consumer Goods 11,763.2 mill.us Vehicles and transport- Accessories 4,405.0 mill.us Others 1,172.7 mill.us 12

Thailand’s Import Structure 2008 (By Region) THAILAND IN FOCUS Thailand’s Import Structure 2008 (By Region) Total Import 140,010.6 mill.us ASEAN(9) 25,070.31 mill.us JAPAN 28,400.17 mill.us USA 9,506.66 mill.us EU 11,587.03 mill.us OTHERS 65,446.43 mill.us 13

ABOUT US

VISION “To provide leadership in promoting export that make contribution to the growth of the Thai economy.”

of Thai companies and businesses by organizing activities MISSION To foster the development of the competitive capabilities of Thai companies and businesses by organizing activities and events that create opportunities to increase exports. To develop and promote goods and services in order to enhance value creation. To penetrate and expand international market by building international trade networks through DEP’s representative offices setting up worldwide.

EXPORT PROMOTION STRATEGY PLAN 2009

Actively promote agricultural product and food export. Export Development and Promotion Strategies in Response to World Economic Crisis Actively promote agricultural product and food export. Focus export promotion in less-effected markets. Promote growth through service sector. Decrease trade logistic cost. Support Thai entrepreneurs to invest and doing business abroad (Internationalization)

Other Export Development and Promotion Strategies Regional exporters development. Thailand International Trade Mart. Quality and design improvement.

DEP’S SERVICES

DEP’S SERVICES Trade Information and Advisory Services Globalizing Thai Enterprises Business Matching and Networking Promotion Activities and Events Capacity Building Program Trade Facilitation and Logistics

Trade Information & Advisory Trade Opportunities Market Information DEP’S SERVICES TRADE INFORMATION AND ADVISORY SERVICES Trade Information & Advisory Trade Opportunities Market Information Trade Regulations etc.

TRADE INFORMATION SERVICE TRADE ADVISORY SERVICE CHANNEL OF SERVICES TRADE INFORMATION SERVICE DEP’S WEBSITE (www.depthai.go.th, www.thaitrade.com, www.thaitradefair.com and local websites overseas) TRADE & DESIGN TREND LIBRARY MULTI-MEDIA INFORMATION SERVICE EXPORTER DIRECTORY EXPORTER REVIEW MAGAZINE (Thai) TRADE ADVISORY SERVICE DEP CALL CENTER 1169 (LOCAL LINE) INTERNATIONAL BUSINESS CONSULTING CENTER (DEP Bangkok Office & MOBILE UNIT Regional) DEP OFFICES WORLDWIDE NETWORK

Manufacturing Dimension Sourcing I Sucontracting I DEP’S SERVICES 2. GLOBALIZING THAI ENTERPRISES Manufacturing Dimension Sourcing I Sucontracting I Green/Brown Filed Investment Non-Manufacturing Dimension Shop/Sales Representatives I Franchising I Licensing

Introducing of Potential Partners Matching the Qualified Partners DEP’S SERVICES 3. BUSINESS MATCHING/ NETWORKING Introducing of Potential Partners Matching the Qualified Partners Incubate International Partnership both in Trade and Investment

Thailand International Trade Fairs Thailand Exhibition DEP’S SERVICES 4. PROMOTION ACTIVITIES AND EVENTS Thailand International Trade Fairs Thailand Exhibition Overseas Trade Fairs Trade Missions Joint/In-Store Promotion Thailand Trade Mart Promotion etc.

Thailand International Trade Fair Program Jul 2009 - Jun 2010

Participating in More Than 100 Overseas Trade Fairs around the World

Organizing more than 30 Thailand Exhibitions in Potential Market around the World Trade Missions (Out-Going/In-Coming)

JOINT/IN-STORE PROMOTION  Auchan, France  Elcorte, Spain  La Rinascente, Italy  Ripley, Chile  Raffles City, Singapore  Mitsukoshi, Japan  Daimaru, Japan  Selfridges, U.K.  The Bay, Canada  Metro, Germany  Harrods, U.K.  Casino, France  Carrefour, France  Takashimaya, Japan  Auchan, France JOINT/IN-STORE PROMOTION with more than 60 leading stores around the world.  La Rinascente, Italy  Ripley, Chile  Raffles City, Singapore  Mitsukoshi, Japan  Daimaru, Japan  Selfridges, U.K.  The Bay, Canada  Metro, Germany  Harrods, U.K.  Casino, France  Carrefour, France  Takashimaya, Japan  Elcorte, Spain  Auchan, France  Elcorte, Spain

TRADE MART PROMOTION Garment&Textile: Pratunam, Siam Square, Chatuchak, Sampeng and Bobae Gems & Jewelry: Charoen Krung, Mahesak, Silom, Khaosan and Yaowarat Auto Parts & Accessories: Worachak

Training and Seminar Product Development and Value Creation DEP’S SERVICES 5. CAPACITY BUILDING PROGRAMS Training and Seminar Product Development and Value Creation Brand Marketing

International Trade Training Institute DEP organizes more than 70 business training and seminar programs including  export management  product & marketing  E-Learning  Smart Exporters program  etc.

Product Development and Value Creation Increase knowledge and information on product development. Design skill development. Promote and develop Thai designers. Focusing on developing manufacturers and exporters so that they can create their own design. 1. Increase knowledge and information on product development such as Design & Market Trends from export markets. 2. Design skill development through design workshops, design consultations and cooperation between designers and manufacturers. 3. Promote and develop Thai designers so that they can support Thai Export industry through design competitions, workshops and showcases in international trade fairs. 34

Brand Marketing “Thailand’s Brand” & “Thai Select” Brand building support and activities Encouraging local manufacturers to move from OEM to OBM / Co-Branding Organizing seminars / workshops Promote and develop individual brand through various activities Prime Minister’s Export Award (PM Award) 1. Enhancing the image of Thai brand products through the “Thailand’s Brand” project 2. Promote active and tangible support for brand building activities 3. Encouraging local manufacturers to move from OEM to OBM / Co-Branding 4. Organizing seminars / workshops throughout Thailand on managing brands in the world market 5. Promote and develop individual brand through various brand building activities 6. Organizing the Prime Minister’s Export Award (PM Award) 35

Help Reduce Documentation Cost: Help Reduce Trade Logistics Cost: DEP’S SERVICES 6. TRADE FACILITATION AND LOGICTICS Help Reduce Documentation Cost: MOC Link E-Single Window Entry One-Stop Export Service Center Help Reduce Trade Logistics Cost: Exporter: reduce documentation and logistics cost (inventory, information, etc.) Logistic Service Provider: strengthening LSP Competitiveness (standard, management, marketing, networking, information, etc.)

DEP’S NETWORK

DEP’S HEAD OFFICES Bangkok Office Nonthaburi Office Department of Export Promotion 22/77 Rachadapisek Rd., Chatuchak, Bangkok10900 Thailand Tel: 66 2512 0093 Fax: 66 212 2670, 2513 6673 Nonthaburi Office 44/100 Nonthaburi 1 Rd., Bangkrasor, Nonthaburi 11000, Tel: 66 2507 7999 Fax: 66 2547 5657 to 8

CHIANGMAI KHON KAEN CHANTHABURI SURATTHANI SONGKHLA DEP’S REGIONAL TRADE PROMOTION CENTERS CHIANGMAI KHON KAEN Bangkok CHANTHABURI SURATTHANI SONGKHLA

DEP’s 62 Overseas Offices 47 HTAs WORLDWIDE NETWORK 62 Overseas Offices Thai Trade Center/Offices of Commercial Affairs/Trade Representative 47 HTAs Honorary Trade Advisor to the Ministry of Commerce

Thank you.