Spring World Lit and Comp The Key to Persuasion Spring World Lit and Comp

Essential Questions 1. How do we make decisions? Our values and beliefs The influence of others Observations Self-interest (How will I most benefit?)

Essential Questions The power of persuasion 2. How do people use words to create, maintain, or enhance their power? Commands and confidence (tone) Flattery The power of persuasion Reverse psychology Rhetorical questions Lies Repetition Imagery Figurative language The connotations of words Hyperbole Understatement

What Are Rhetorical Devices? Rhetoric: using language effectively to persuade or the study of the techniques and rules for using language effectively (especially in public speaking)

Parallel Structure A balance of two or more similar words, phrases, or clauses. The application of parallelism in sentence construction improves writing style and readability. "When you are right you cannot be too radical; when you are wrong, you cannot be too conservative." (Martin Luther King, Jr.) "It is by logic we prove, but by intuition we discover."(Leonardo da Vinci) "One friend in a lifetime is much, two are many, three are hardly possible." (Henry Brooks Adams)

Rhetorical Question a figure of speech in the form of a question posed for rhetorical effect rather than to receive an answer. Rhetorical questions encourage the listener to reflect on what the implied answer to the question must be. When a speaker declaims, "How much longer must our people endure this injustice?" or "How many times do I have to tell you to stop walking into the house with mud on your shoes?"; no formal answer is expected. Rather, it is a device used by the speaker to assert or deny something.

Sarcasm A form of verbal irony, expressing sneering, personal disapproval in the guise of praise

Rhetorical Appeals The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Rarely will one argument only use one of these appeals. However, using one type of appeal predominately will effect your overall message.

Rhetorical Appeals Logical Appeals(Logos)- Appealing to an audience on the basis of facts. Could use… facts case studies statistics experiments logical reasoning analogies anecdotes

Rhetorical Appeals Emotional Appeals(Pathos)- Appealing to an audience by pushing the reader’s emotional buttons Could appeal to… higher emotions altruism love base emotions greed lust

Rhetorical Appeals Ethical Appeals(Ethos)- Appealing to an audience by proving that you are a trustworthy, credible person who has everyone’s best interests at heart Could use… expert testimony reliable sources fairness- acknowledging the opposing side’s argument in a “neutral” way

Proof of Purchase Choose one of the vocabulary words above. Make a visual representation of the word. You need to include the following: Word Definition Picture