Business Administration –Marketing Comprehensive Program Review Program Advisory Committee Meeting January 6, 2011 12:30 p. m to 4:30 p.m.

Agenda Lunch Quality Management Comprehensive Program Review Wrap Up Step One: Environmental Scan Step Two: Review Ministry Standards Step Three: Break out Sessions – Course Clusters Step Four: Plenary Session - Gap Analysis Step Five: Recommendations Wrap Up

Quality Management Key Performance Indicators (KPIs) (student, graduate and employer feedback) Student Appraisals of Teaching (SATs) Student Forum Annual course reviews/updates by faculty PAC feedback Comprehensive Program Review every 3 years

Comprehensive Program Review – Step One: Environmental Scan What does the program look like today? Are we doing the right things? What changes are shaping the Marketing profession and work environment? Key Trends Strengths, Weaknesses, Opportunities, Threats What will this work look like in 3 to 5 years? What will graduates have to be doing to remain current and evolve in their work? What skill sets will you be looking for in prospective employees?

KPI Slide Presentation

Comprehensive Program Review – Step Two: Ministry Standards Initated in 1993 to bring consistency across college system programs 3 types of standards that we must meet: vocational, generic and general education

Comprehensive Program Review Break out sessions – Marketing: Introductory Marketing I and II, International Marketing, Retail, Events Strategy and Analysis: Marketing Research, Research Project Management I & 2; Applied Marketing, Strategic Business Planning, Business Feasibility 1 & 2 Sales: Introductory Selling, Professional Selling, Negotiations Combined Group Communications: Graphic Design; Advertising, Direct Marketing, Integrated Marketing Communications, Internet Marketing, Brand Management

Vocational Standards Graduates must have achieved the 17 vocational learning outcomes listed in the Standards. See Chart of Vocational Standards

Generic Employability Skills Standard Graduates must have achieved the 13 generic employability skills learning outcomes identifed in the Standards. See Chart of Generic Employability Skills

General Education Standard Graduates must have met the general education requirement described in the Standards. Graduates will have been engaged in learning that exposes them to at least one other discipline outside their main field of study and increases their awareness of the society and culture in which they live and work. Five goals: Aesthetic appreciation Civic life Cultural understanding Personal development Social understanding Graduates will have taken 3 to 5 courses (can be a combination of required and elective processes).

Comprehensive Program Review – Step Four: Gap Analysis What new knowledge will learners require as a result of workplace changes? What are the program learning outcomes for the BA –Marketing Program? What are the learning outcomes for individual courses? Are changes required to the curriculum? to the program design? to individual courses? to future admission requirements? to program marketing strategies?

Comprehensive Program Review – Step Five Recommendations : Are changes required to the curriculum? to the program design? to individual courses? to future admission requirements? to program marketing strategies?

Thank You!