Entertainment & Hospitality Marketing/Management Mr. Vogt Day 3 Entertainment & Hospitality Marketing/Management

Travel & Tourism Industries 2 of the fastest growing industries 1 out of 7 are directly or indirectly employed Marketing a Service – often people are looking for amenities

Travel Industry Segments Lodging Travel Food Service – Table, Quick Serve & On-Site Sports & Entertainment Tourism

Why do people travel? Business – more money generated here Pleasure

Travel Niches Beach Adventure Educational Romantic Hard sport Soft sport Educational Romantic

Social Responsibility obligation to take action that protects and improves both the welfare of society as a whole and the interests of the organization Being “Green” This applies to all industries

Restaurant Management Why do most fail? Lack of capital What the link between location and marketing? Better the location, the less marketing dollars that need to be spent What's the most important step in marketing your restaurant? Choosing a name. It should be memorable and convey an image.

Factors of Restaurant Success Customer service – separates businesses from one another, 90% will not return if they are unhappy with the service Competition Management Location Pricing Advertising

Promoting your Restaurant Goals Keep existing customers Attract new ones (more expensive) Tracking System – helps to see if your advertising is reaching your target market CPR CPS Non-perishable – won’t expire

Music industry What is the fastest growing sector? Why? How do you market music? How has technology impacted the music industry? What have artists done to offset the loss of revenue from album sales?

Theater How is it promoted? Why is a successful show important in terms of future earnings?

Awarding Entertainment What are the awards given to? Movies - Oscars Television -Emmys Music -Grammys Theater -Tonys Movies & Television – Golden Globes Why is just being nominated important?

Venue What should be considered when booking? Size Location Population

Threats to Security What are the threats one should consider at a venue? Natural disasters People Accident