The Intention and Audience of Your Production

Statement of intention Outline Intention Media format Technologies and techniques Style and genre Audience

Production Audience Target Audience Who are you? Stepping outside your circle Demographics Psychographics

Production Audience cont… Researching your target audiences taste What are their favourite media texts? What aspects of text do they relate to? What are their music tastes? Is there some way existing texts are not meeting their needs?

Production Audience cont… Techniques for engaging your audience Film Photography Multimedia Print Audio Story Implied story Genre Location   Camera Techniques Screen design and graphic elements Typography Sound Lighting Computer sequencing Page Sequence Editing Image manipulation techniques Computer navitagion Page layout Dialogue and narration Interactivity Paper stock and printing Dialogue Sound and music

Activity Prepare a report on the target audience for your media production. Use the following as a suggested structure. Who you are and what your media tastes are? The target audience you have chosen and why? Characteristics of that audience, including demographic and psychographic aspects? Media tastes of that audience?

Engaging an audience with a story – Film The three act structure Opening Development Resolution

Engaging an audience with a story – Film cont… Character types Protagonist Antagonist

Engaging an audience with a story – Film cont… Setting To show time To show geographical locations To show the character

Manipulation of time Linear progression of time Circular progression of time Flashback or flashforward progression of time

Complete two of the following activities Prepare an explanation as to how you will engage the audience you have chosen. This should explain how story, characters and setting will appeal to this audience, whether you are undertaking video, still image or print based production. Be specific with the details of how the production will appeal. Create a profile for your protagonist and antagonist. Begin with a photograph or illustration, then create a physical description, followed by details of the type of person they are, their interests, and their motivation within the story. Make a list of interesting locations that you know of in your area. Suggest particular story types that could be set in these locations.