Communicate your project Lead Partner Seminar, 19 March 2010

Communication strategy Publicity requirements: EU regulation in short Communicate your project Lille, 19 March 2010 Communication strategy Publicity requirements: EU regulation in short

Communicate your project Lille, 19 March 2010 Communication Strategy

Hand in hand with project’s strategy Communicate your project Lille, 19 March 2010 Hand in hand with project’s strategy All partners involved Communication officer Budget

Audiences Who should be aware of your project? Who should support it? Communicate your project Lille, 19 March 2010 Audiences Who should be aware of your project? Who should support it? Identify and prioritise your audiences All your partners, the JTS and the EU are part of your audience

Messages What do your audiences need to know to support you? Communicate your project Lille, 19 March 2010 Messages What do your audiences need to know to support you? Multiple, tailor-made AND consistent

Communicate your project Lille, 19 March 2010 Basic message: This project contributes to a more cohesive EU society because it is based on the cooperation of people from different countries to work on topics that concern the lives of EU-citizens

Participating in a transnational project allowed us to: Communicate your project Lille, 19 March 2010 Participating in a transnational project allowed us to: Reduce costs, increase efficiency and avoid duplication (regions cannot afford to waste public resources by doing what has already been done) Secure financial leverage and attract investment – ERDF funding is a catalyst for massive public investment e.g. WIHCC project Carve out new economic strategies for regional growth – complementarity over competition. Influence the policy agenda- projects can & do provide evidence/ammunition for policy makers

Tools Adapted to your audience: who are they? Communicate your project Lille, 19 March 2010 Tools Adapted to your audience: who are they? Multiple, tailor-made AND consistent

Budget Measure it according to your objectives and capacity Communicate your project Lille, 19 March 2010 Budget Measure it according to your objectives and capacity

Evaluation Indicators in the Progress Report Feedback for improvement Communicate your project Lille, 19 March 2010 Evaluation Indicators in the Progress Report Feedback for improvement

Publicity Requirements Communicate your project Lille, 19 March 2010 Publicity Requirements

EU Regulation in short Beneficiary = all partners Communicate your project Lille, 19 March 2010 EU Regulation in short Beneficiary = all partners Inform the public about EU assistance All partners informed about kind of funding

Communicate your project Lille, 19 March 2010 The Graphics

Remember: You can download it from: www.nweurope.eu Communicate your project Lille, 19 March 2010 Remember: You can download it from: www.nweurope.eu PDF is a professional format

Place the Joint Signature in: Communicate your project Lille, 19 March 2010 Place the Joint Signature in: Publications (booklets, leaflets, newsletters) Billboards and plaques when required (see: EC Regulation 1828/2006 and EC 846/2009 of 1st September 2009)

What will be checked? Communicate your project Lille, 19 March 2010 What will be checked? Does the project comply with EU regulations? (Adequate reference to use of Structural Funds) To what extent does communication contribute to raising awareness of transnational cooperation? Have specific indicators been set up to measure the effectiveness of communication activities? How do these indicators compare with objectives set in the communication plan?

Communicate your project Lille, 19 March 2010 To remember… Failure to comply with the minimum requirements will result in project activities deemed ineligible for EU funding

We need to stay in contact Communicate your project Lille, 19 March 2010 We need to stay in contact About your communication strategy About the news of your project About the news of the Programme

We are there for you! Communicate your project Eva Martínez Orosa Lille, 19 March 2010 We are there for you! Eva Martínez Orosa eva@nweurope.eu T. +33 (0) 320 785 507 Sophie Delpierre sophie@nweurope.eu T. +33 (0) 320 785 509