The Quest for a Unified Product Identifier Caitlin Dezzani Taylor Gomberg, Fredrikson and Associates Wines Vines Analytics

Link Critical Enterprise Wide Data Data Management Link Critical Enterprise Wide Data General Ledger Employees Customers Vendors Products Capital Assets

Shipment and Pricing Data Depletions Data RAD Data Scan Data Products Shipment and Pricing Data Inventory DTC Sales

Anatomized DTC Shipments Entities! Distributor Database Winery Database Marketing Company Annual Production Avg. Bottle Price Winery Location % DTC Sales Tasting Room? Custom Crush? Parent Company Anatomized DTC Shipments GFA Shipment Data UPC Brand Database Scan Data GFA FOB Pricing UPC Product Identifier

Things to consider with UPC mapping There can be multiple UPCs associated to a product. UPCs are often re-used for different vintages, and sometimes even new varietals. Not all products have UPC

Example of Mapping Scan Data Internal Database FOB Pricing Data UPC Product Sales 0034567811111 Turning Leaf Chardonnay $400 0034567622222 Turning Leaf Merlot $200 0034567622444 $20 0034567733333 Turning Leaf Cab. Sauv. $300 UPI 123546 789101 567891 FOB Price Product $45 Turning Leaf Chardonnay Turning Leaf Merlot Turning Leaf Cab. Sauv. Turning Leaf Slice and dice using Winery level data! Gallo