International Enterprise Promotion Convention Ross Banerjee Incubation Director Digital Media Centre Barnsley International Enterprise Promotion Convention Harrogate 15-17 November 2009

Incubation: offering premises and support for start ups Presentation Title: Incubation: offering premises and support for start ups International Enterprise Promotion Convention Harrogate 15-17 November 2009

Outline Vision for the Digital Media Centre Oxford Innovation core activities Managing the incubator Business incubation model Value add and impact Measuring effectiveness

Digital Media Centre - DMC Launched November 2007 3000 sq mt (2000 sq mt lettable space) 72 offices, conference rooms Creative & Digital sector clients

Vision for the DMC Incubation and acceleration for Creative & Digital sector businesses Economic regeneration of Barnsley Graduate out and expand into the local economy

Business Incubation Model Premises: Flexible Cost-effective Well equipped High quality infrastructure Services: Customised Time efficient Professional Strategic Networked Two sides of the Business Incubation Coin

Managing the Incubator Challenge Meeting the Challenge 1. Building up occupancy & income Effective marketing Sensible pricing Building credibility 2. Networking & collaboration With wider CDI partners DMC networks 3. Focus on client needs Flexible accommodation, infrastructure, incubation support, client promotion 4. Ensuring the incubator meets milestone targets Working with the stakeholders

Marketing the DMC More focus on entry level products – Studio, hot desking Larger companies downsizing – resilience Specific campaign – direct mail, e-marketing Social networking – Twitter, Facebook Events PR opportunities

Value add & Impact Build a community of entrepreneurs Cluster development Boiler room Innovation Centre Extranet Business plan & financials Link clients to customers/ networks Social activities, coffee mornings, BBQs

Showcase your clients to showcase you to make it a success Measuring Success Relationship building with client Shared vision by stakeholders Showcase your clients to showcase you to make it a success

The Future of Incubation Web 2.0 tools & telecoms make it easier for designers, entrepreneurs to work from anywhere More nimble collaborative spaces Growth of social networking

Summarising –The Needs of Incubating Companies Higher level needs of Innovative Companies Responsibility of Incubation Director Finance & Strategy Innovation and Knowledge Transfer Telecoms and bandwidth Responsibility of Innovation Centre Manager Basic level needs of all Companies Smart, efficient, well presented premises Safe, secure, clean, warm and dry premises

Barnsley Digital Media Centre Thank you Ross Banerjee Incubation Director Barnsley Digital Media Centre r.banerjee@oxin.co.uk 01226 720 700