Konect the office to the field like never before. Collaborative Tourism Infrastructure for Geotourism and Regional Tourism Digital Disruption meets Tourism Ken Moule – Global GBM

Konect the office to the field like never before. The Dream Imagine we could walk through our landscape accompanied by specialists familiar with every aspect of the environment Informed visitors will extend their visits and build economic prosperity for our regions

Rich and relevant visitor experience multiple themes of interest Concept Rich and relevant visitor experience multiple themes of interest seamless national coverage Transport Food and Wine Geotourism Ecotourism Renewables Cultural Heritage One App serving content across the nation Multiple Themes of Interest

Project review identified needs for… More Themes for a wider audience Project Heritage Project review identified needs for… More Themes for a wider audience Cohesive Narrative to hold attention Continuous Publishing Moving Froward Widen co-operation with more groups contributing content Experiences in the landscape - embrace international Geopark values but not restricted to park boundaries Geological Society of Australia – Successful App “Brisbane History in Stone and Brick” Project Successes Authoritative content Community engagement The right delivery Standardized presentation

Accessing Tourism Information Printed Materials Yesterday’s media Dates quickly Expensive to distribute Government Information Sites Hard to collate across sites No navigable maps Tourism Industry Sites Focus on services not experiences Activity Groups segmented by interests and regions Bicyclists, bushwalkers… Problem 1 – Information is hard to collate Problem 2 – Promotion focusses on services and not experiences Problem 3 – Digital Information is not available on location

The Next Step - Konect Tourism Bespoke Apps Accessing Tourism Information The Next Step - Konect Tourism One App across all regions and information themes Shared ITC Framework to minimise project costs Map Linked rich content and map index to other Apps and publications Embrace Geological Society of Australia, like Societies and Community Groups Bespoke Apps Problem 1 – Hard to know what apps are available Problem 2 – Content fragmented by region and interest Problem 3 – Expensive to build and maintain Problem 4 – Too difficult for small projects

I am here, tell me everything you know Fauna Birdwatchers, Naturalists Richness of Information Natural Vegetation Botany Group As we walk through the world – what do we see and what do we miss? Geology Professional Societies Cultural Heritage Traditional Owners Points of Interest Council - Commercial I am here, tell me everything you know Activities Rock Climbers, Bushwalkers Sustainability and Energy Special Interest Group B Engage with communities to build the well informed Digital Tour Guide Consolidated Network

across Regions and Custodians Seamless Geographical Coverage Content Aggregation across Regions and Custodians Western Walkers Group Everything on one map Everything in one App Eastern District Council Consolidated Network

The Great Australian Continent Cohesive Narrative The Great Australian Continent Our earth evolved over billions of years Geology and environment interplay to build landscapes Flora builds on the landscape Fauna reacts to the flora Human settlement is responds to flora, fauna and landscape A framework for building stories that connect sites within each trail Overarching narrative with sub-stories for each trail and each site, building on the common theme Consolidated Network

Publishing Framework with Custodianship Community Engagement Publishing Framework with Custodianship Community Groups Multiple partners each own and dynamically update their content Regional Tourism Authorities Commercial Operators

Realising the Dream The existing Konect product has been enhanced to deliver a shared ICT framework for visitor information Cloud database Entry forms on data custodian desktops Map linked text, images, voice and video auto-formatted for mobile

The World We Walk In Authoritative content Seamless national coverage Collaborative Information System Visitors 1. Choose region 2. Interests Geology Authoritative content Seamless national coverage Rich content Community Groups Bicycles 3. Download self guided tour Regional Tourism Authorities

Digital disruption meets Tourism A different Approach Empower communities Digital disruption meets Tourism Promote the experience Connect with today’s audience Celebrate our Uniqueness On location access without internet Navigable Maps

Leveraging and Strengthen communities Project Outcomes Drive economic Growth for the Regions by showcasing their wild open spaces Leveraging and Strengthen communities Geotourism, Agritourism, Ecotourism, Cultural Heritage, Experience Travel Improve international competitiveness Achieve value for tourism investment Depth of experience Connect with the digital age

SEGRA Challenge How might we develop a national  tourism database of self-guided experiences across our regions? Engagement Engaging with Tourism Authorities and Community Groups (SEGRA Challenge Item 1) Address through early engagement with 4 Local Government groups or a Region plus the Geological Society of Australia and similar groups Content Choosing themes and standardising presentation for each theme (SEGRA Challenge Item 2) Engage with relevant community groups

Embrace the digital age and get ahead of the pack Invitation to partner Pilot Konect on your project Our dream is to have professional societies, community groups, tourism authorities and commercial operators all contribute to the national database of experiences We expect to build a network of nature trails, educational walks and diverse experiences across the country Embrace the digital age and get ahead of the pack

DIGITAL TOURISM EXPERIENCE Contact me to get on board 143 Charlotte Street Brisbane Australia +61 7 3210 0741 and mobile + 61 402 423109 ken@globalgbm.com www.globalgbm.com www.konect.today Ken Moule Chief Executive Officer Global GBM