Social Informatics Lecture 2 Khamitov Alim Nadimovich alikhamt@umail.iu.edu

Before we begin ‘We lived on farms. We lived in cities. And now we live on the Internet,” says Facebook founder Mark Zuckerberg

Agenda Technological Determinism (theory) Technical Evolution (Doug Engelbart) Web 2.0 (Technical communication) Social networks phenomena Blogs (www.piazza.com) Homework

A little bit of history Primitive instruments ( like stones and sticks) Cattle farming, agriculture Preindustrial age Industrial Age (Electricity) Information Age (Google) Age of customer (Facebook)

We’re living in the Age of the Customer

Computers are everywhere

“Global village” by Marshal McLuhan Canadian philosopher of communication theory World = Village

So what is media technology?

Mass Media Technologies Information services Instruments of mass communication Mass Media

Technological Determinism theory Media technology shapes how we as individuals in a society think, feel, act, and how are society operates as we move from one technological age to another [Marshall Mcluhan, 1962] You have no free will. Do you agree?

Doug Engelbart American inventor, and an early computer and internet pioneer

Technical theory (Doug Engelbart) When we are born, we are born into a particular technical system, and we take it on as our own; it shapes us as a species. Technological change moves faster than human societies; we are constantly playing catch-up

Technical theory (Doug Engelbart)

More than 1 billions users in 2012 You blocked me on Facebook, and now you are going to die It’s in DNA of world culture

Social networks: vk.com

Social networks advantages Easy Communication Business (free-of-charge) Political groups (Prohorov  mln friends) Political actions (rallies 

Future of social networks? What do you think how the Social networks will change? Personalization

Fascinating time: intense interest in social media

Web 2.0 and its impact on Technical Communication Web 2.0 = Semantic Web (focus on content) Seeks to leverage the internet to deliver service

Advocate for change User expectations are changing faster than we are Blogs Handhelds Podcasts User-generated content Virtual Worlds Geospatial positioning

How can we control it?

web 1.0 Publishing to the web; Users surf and “read stuff” (if they can find it) web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time

web 1.0 Content is published to websites; Writers create content to fill these virtual places Users inefficiently search the “visible web”; Search fails to meet goal: finding information

web 2.0 Brings service to the web; Helps users “do stuff” Improve access, management, and reuse of digital content

Really Simple Syndication an XML standard; provides structure and semantic value to content

RSS without style, RSS feeds provide a less-than-desirable user experience

RSS with style, RSS feeds provide a positive user experience

Publish/Subscribe Extends the reach of content; Users reuse content in unlimited ways Publish: write it once and let go of control Subscribe: how, when, and where users want it

old info, new views Looking at content from all angles helps us make meaning of content; new technologies make content accessible in meaningful ways

Mashups

Blogs Two new blogs are created every second of every day

Hosted software Online office applications are exploding in popularity Open standards and ease of use drive adoption Offline access now available

Google Docs

ThinkFree

Zoho: Work Online

Wikis Web-based collaboration tools that support user-generated content Users can consume, create, correct, corrupt, and cut content

Podcasts

iTunes is the secret New audiences can find your content; Syndication is increasingly popular option

Tech Writer Voices

User-generated content Users are creating their own documentation whether you want them to or not

User-generated content

Social networks Network effects Users share with one another in uncensored online communities

Social networks

Findability Web 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance

Pandora Provides customized music recommendations through streaming internet radio

Pandora

Tape failure No more guessing what website users like; watch them use your site and make changes based on real user experiences

Tape Failure

Jott Helps you remember what you don’t want to forget; audio in, text out

How has the Internet changed Information? www.piazza.com Argument (Thesis) Link to external resource Contrargument Conclusion