Using Video to get your message out.

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Presentation transcript:

Using Video to get your message out.

- It’s an incredibly powerful way to communicate - Video allows us to share information quickly, concisely, targeted, thoughtful, even entertaining - Video today is more prevalent than it ever and it’s becoming what people expect

- Increasingly easier and more convenient to produce - The world is trending towards video - People prefer video over written documents - Younger audiences live in a video world

Benefits of Using Video - To promote and share stories - To expand your audience - To engage people’s emotions - It’s content for your channels

Video Uses - Presidents/Leadership Message - Stories - Community Update - Health and Safety - What We Do - PSA’s/Public Education

Basic Equipment - Camera - Microphone - Cables - Lights - Tripod - Editing Equipment

Three Basic Steps To Videos - Pre-production is planning process - Production is the actual recording. - Post-production is editing and anything else that comes after recording to put show together.

Video Keys - Have a clear, concise message - Determine format - Know your audience - Understand distribution channel - How much time do you have to produce? - Think short

Facebook Live

Facebook Live Launched in 2015, Facebook Live is a live video streaming app Automatically integrates into the Facebook platform. Gives IAFF Locals the ability to go live anytime, anywhere with their event. Live Feed your own content and then save the broadcast for your other social media feed. You can also access Facebook Live in Groups.

Facebook Live Launched in 2015, Facebook Live is a live video streaming app Automatically integrates into the Facebook platform. Gives IAFF Locals the ability to go live anytime, anywhere with their event. Live Feed your own content and then save the broadcast for your other social media feed. You can also access Facebook Live in Groups.

Periscope

Periscope Launched in March of 2014, Periscope is a live video streaming app Purchased by Twitter in 2015. Quickly has gained 10 million downloads. Gives IAFF Locals the ability to go live anytime, anywhere with their event. Live Feed your own content and then save the broadcast for your other social media feed 40 years worth of video was being watched each day. Download Periscope at www.periscope.tv

Need Help Editing E-18 is available to help edit and produce. To utilize E-18, contact you District Vice-President