Live streaming workshop with Ryan Bell and Alessandra Colaci

Meerkat app debuted, In March of 2015 at SXSW, A (very) brief history In March of 2015 at SXSW, Meerkat app debuted, followed by the Periscope app.

10 million user accounts in 1st 4 months. Data from https://medium.com/periscope/periscope-by-the-numbers

Mobile made the difference in live video. create anywhere easily

Users love live video. It feels more personal.

3x longer People spend watching live video (compared to pre-recorded video)

10x more Facebook users comment on live videos than they do on non-live videos.

Many apps available for broadcasting.

Facebook Live “The big decision we made was to shift a lot of our video efforts to focus on Live.” -Mark Zuckerberg

Be actively engaged with comments and questions on stream.

Use live video as an extension of existing or upcoming content.

Have a clear call-to-action of what you want users to do.

Call-to-Action Share the video

Call-to-Action Comment

Call-to-Action Ask questions

Call-to-Action Visit your site

Call-to-Action Use a coupon

Be creative with content.

Feature employees

Behind the scenes

Sneak peeks

New location openings

Get customers to share their stories

Repurpose content

Questions? Thanks! Get in touch: Twitter: Twitter: @ryan_a_bell @AlessandraCo