Communication Planning at NTSB – Integrating, Coordinating and Synchronizing the Safety Message Chris O’Neil Chief of Media Relations.

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Presentation transcript:

Communication Planning at NTSB – Integrating, Coordinating and Synchronizing the Safety Message Chris O’Neil Chief of Media Relations

Today’s Planned Route… About NTSB Communication Planning It’s All About the Endstate A Different ICS Coordinating with State Agencies

Who we are: Independent Government Agency Not Regulatory

Office of Safety Recommendations and Communications (SRC-50) Safety Advocacy (SRC-30) Government and Industry Affairs (SRC-20) Media Relations (SRC-10) Transportation Disaster Assistance (SRC-40) Digital Services (SRC-60)

Communication Planning Most Wanted List Safety Alerts Reports Forums / Roundtables Board Meetings Special Events

It’s All About the Endstate Define success Define communication success Research RPIE SWOT GSOT Provide counsel More is not always better -- Safety Alert / C-17 story What’s the right tool – ECP braking study and demand for publication of “their” release Training Center Courses and demands for news releases

A Different ICS Integration Coordination Synchronization

Coordinating with State Agencies Built upon relationships Prioritized by legislative initiatives Heavy reliance on partnerships with advocacy organizations

Communication Planning at NTSB – Integrating, Coordinating and Synchronizing the Safety Message Chris O’Neil Chief of Media Relations 202-314-6133 / Christopher.oneil@ntsb.gov @NTSB_Newsroom