5 Day Blog Challenge DAY THREE Let’s talk SEO www.herdingcatspublishing.co.uk

Nice to meet you, I’m Cat. Founder of Herding Cats Publishing Freelance journalist & magazine editor www.herdingcatspublishing.co.uk

Connect with me Twitter - @SoHerdingCats Instagram - Herdingcatspublishing Facebook - Herdingcatspublishing Youtube - Herding Cats Publishing Skype – catherine.yaffe iTunes – Herding Cats Podcast Email: hello@herdingcatspublishing.co.uk www.herdingcatspublishing.co.uk

What to expect 5 Essential Plug Ins Let’s talk content SEO is a b*tch Opt in & sign ups Let’s get sharing PLUS EXCLUSIVE BONUS CONTENT YOU DON’T WANT TO MISS! www.herdingcatspublishing.co.uk

Day 3 Let’s talk SEO SEO Basics Keyword research Using keywords Google Analytics & Yoast SEO Google Search Console www.herdingcatspublishing.co.uk

SEO Basics Install Google Analytics Install Yoast SEO Connect your blog to Google Search Console Remember you’re writing for the reader not the search engines www.herdingcatspublishing.co.uk

Keyword research Think like your audience, what would they type into a search engine? Use Google auto suggest (below) Use Keyword tools such Adwords Keyword tool & traffic estimator www.herdingcatspublishing.co.uk

Using Keywords Focus on one keyword phrase per post Keep phrases short Be specific Use in; post titles, sub titles and post heading headings Use HTML heading attribute (H1, H2, H3 etc) Use at the beginning & end of post content Use keywords to name your images & in Alt-Tags www.herdingcatspublishing.co.uk

Measuring blog performance Know what stats you’re looking for; Page views Unique visitors Bounce rate (the lower the better, means people stayed longer) Acquisition – where is your traffic coming from? Behaviour (top content, exit pages) Track month on month how your traffic is finding you, interacting with your content and monitor growth. www.herdingcatspublishing.co.uk

Google Analytics Dashboard Images courtesy of Moz - www.herdingcatspublishing.co.uk

Images courtesy of MOZwww.herdingcatspublishing.co.uk Google Search Console Connect to your blog by either Using your Google Analytics Code Inserting HTML in the header Images courtesy of MOZwww.herdingcatspublishing.co.uk

Images courtesy of MOZ - www.herdingcatspublishing.co.uk Google Search Console Images courtesy of MOZ - www.herdingcatspublishing.co.uk

Images courtesy of MOZ www.herdingcatspublishing.co.uk Indexing content For a beginners guide to Google Search Console visit https://moz.com/blog/a-beginners-guide-to-the-google-search-console Images courtesy of MOZ www.herdingcatspublishing.co.uk

Free Review just for you If you’re feeling a bit out of depth with it all, then I’m on hand to help. As a thank you for signing up I’m working with businesses to help make sure their online presence is media ready – and it’s completely free of charge. The review will include: Your existing blog functionality Finding your voice that talks to your target market Your current content and how it can be updated (so it never goes out of date) Analytics to review to see what’s working and what isn’t Your social media presence & how you can engage more with your target market A step by step action plan Why is this free? Because I’m nice! Seriously though, I want to help businesses grow their online presence and make the most of the opportunities out there. Email me: hello@herdingcatspublishing.co.uk www.herdingcatspublishing.co.uk

Day 4 Opt in & sign up forms Grow your email list Create easy landing pages You don’t have to be a tech genius It won’t cost you a penny / dime / cent / euro! www.herdingcatspublishing.co.uk

See you tomorrow for Day 4 Any questions or to claim your FREE REVIEW 5 Day Blog Challenge See you tomorrow for Day 4 Any questions or to claim your FREE REVIEW email me hello@herdingcatspublishing.co.uk www.herdingcatspublishing.co.uk