John Fabiano Program Coordinator Massachusetts Highway Safety Division

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Presentation transcript:

John Fabiano Program Coordinator Massachusetts Highway Safety Division CPS Public awareness John Fabiano Program Coordinator Massachusetts Highway Safety Division

MA CPS Week Planning HQ

2015 Campaigns Coats Off - Winter specific tips Coats Off PSA CPS Week - PSA aired on TV - Press coverage in Central+Western MA Coats Off PSA CPS Week - PSAs in English+ Spanish - Promoted car seat inspection sites Inspection sites PSA

CPS Week 2016 Website launch: 9/9/16 www.mass.gov/carseats www.mass.gov/carseats/espanol

Paid Media Car Seat 101 Online buy with click thru banner ads in English+Spanish Facebook, parent blogs, local sites

Earned Media Photo Opp/media availability in Boston at weekly checkup event Sept 14th Statewide Press Release - CPS Week + Events - New website - National + MA data Regional + Minority Media Outreach - Promote the work of our CPS Equipment Grant partners - Schedule media coverage for National Seat Check Saturday

Social Media Twitter: @MAHighwaySafety Facebook: Massachusetts Highway Safety Division