MARKET SHARE GROWTH 2016 CEASA SUMMARY April 2017.

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Presentation transcript:

MARKET SHARE GROWTH 2016 CEASA SUMMARY April 2017

OUT OF HOME SECOND FOR GROWTH Out of Home continues to out perform total market growth Category 2016 Total Revenue ‘000s* % Change (2016 on 2015) Online 6,096,600 24.9% Outdoor 789,181 16.4% Cinema 121,310 5.5% Radio 1,144,631 3.3% Television 3,797,421 -2.8% Magazines 261,724 -13.4% Newspapers 1,371,019 -15.5% Total 13,739,769 7.7% *Total Revenue excludes Newspaper and Magazine revenue received for Classifieds and Directories, and Online Classifieds. Source: CEASA 2016 annual report Total market growth was 7.7% (8.4% in 2015). Out of Home achieved second best growth in the market with a 16.4% increase (12.5% in 2015). Online increased in revenue by 24.9% Cinema recorded it’s second year in a row of growth with 5.5%. Radio continues to show growth with 3.3% in 2016. Television, Newspapers and Magazines all showed declines in revenue in 2016. www.oma.org.au info@oma.org.au Source: CEASA 2016 Report, released April 2017.

OUT OF HOME GROWTH IN MARKET SHARE Out of Home gains year on year market share growth 2015 2016 www.oma.org.au info@oma.org.au Source: CEASA 2016 Report, released April 2017.

OUT OF HOME AGAIN INCREASES MARKET SHARE Off the back of better than market revenue growth 2016 sees Out of Home gaining it’s strongest market share reported, with an increase of 0.43% in share to 5.74%. www.oma.org.au info@oma.org.au Source: CEASA 2016 Report, released April 2017.