MOBILE BUSINESS INTELLIGENCE Kostas Flokos

BUSINESS INTELLIGENCE

WHAT IS MOBILE BI Mobile business intelligence is software that extends desktop business intelligence (BI) applications so they can be used on a mobile device

WHY IS IT IMPORTANT? 1 2 3 Increased need for mobile usage for all types of applications CxOs, salesmen, account managers need it ‘on the road’ BI delivers business insight that is critical in modern mobile applications

CURRENT STATE OF PLAY Real-time data Security Mobile BI provided by most providers Security Challenges addressed Sharing of data across teams Work online and offline Issues still remain though

NEW TRENDS Provide BI information to clients Clients demand access to their data (including BI) from everywhere Integrate reports in mobile apps End-users are intrigued by BI results

1 2 MAKE PARTS OF BI RESULTS AVAILABLE OUTSIDE THE ENTERPRISE Provider BI mobile solutions are limited in that Most solutions license solution per user Still difficult to reduce access to a specific user 2 Need for integration of results in mobile solutions

1 2 CONCLUSIONS BI results are needed for all stakeholders Custom mobile apps must integrate those results

Upcom is active in developing custom mobile apps integrating BI/Analytics results for client and end-user use

WHAT’S NEXT?

ANALYTICS Provide useful information to the user, instead of letting him discover it! Data analytics are based on all data available to the system It is complimentary to BI Analytics results are extremely useful for mobile users Customer profiling (targeted/personalised marketing) Recommendations for sales

1 2 MOBILE AND IOT DEVICES AS SOURCES OF DATA Mobile devices and apps offer a wealth of data Usage data on apps Location-based data Data from mobile devices offer new capabilities Analysis on usage discovers user choices/preferences Analysis on location feeds profiling information Better understanding of the user → targeted marketing

Super@pp use of IoT and mobile to enhance and monitor user behaviour MOBILE BI/ANALYTICS AND UPCOM 1 Strategic direction for Upcom 2 Examples of applications Upcom has developed Lots of custom developed apps integrating BI/analytics E-aquafood IoT and mobile Upcom Data Mobile Super@pp use of IoT and mobile to enhance and monitor user behaviour

Thank you! Kostas Flokos kflokos@upcom.eu