What is the role of TripAdvisor APP and its use of GPS technology for digital economy？ Yue Wang

About digital economies is an economy based on e-commerce network environment. relies on the Internet and web technology includes information technology and electronic commerce .

What is TripAdvisor? 350 MILLION (No author, no time)

What is TripAdvisor? 320 MILLION (No author, no time)

What is TripAdvisor? 290 MILLION (No author, no time)

What is TripAdvisor? MILLION 6.2 MILLION (No author, no time)

What is TripAdvisor? 53 128,000+ 200 MILLION OVER 200 travelers per minute 128,000+ Covering 128,000 destinations worldwide 53 MILLION 5300million traveler’s photo TripAdvisor is an American travel website company providing reviews of travel-related content. (No author, no time)

TripAdvisor – worldwide The woeld’s largest travel website Note: For comparison purposes data above reflects Desktop only

The woeld’s largest travel website europe -mobile-side data 64.8m North American - Web page data 38.6m North American - mobile-side data 70.4m europe 55.6m Asia-Pacific 34.1m Middle east&Africa 4.8m Source: comScore January 2015

GPS in Tripadvisor APP TripAdvisor already offers several apps for the iPhone, iPad, as well as Android, Nokia, and Palm smartphones. . TripAdvisor hopes its new acquisition of EveryTrail will enrich the quality of travel information consumers may access while on the move. A mobile website is also accessible through major mobile devices.

Users who believe #1 #2 92% 70% I believe the views of people who know the proposal Users believe online reviews Source: Nielsen “Consumer Trust in Online, Social and Mobile Advertising Grows,” April 2012

GPS in Tripadvisor APP The city guides can show you where you are ,plus all the great restaurants and attractions near you. Help other travelers out by writing a review of places you’ve been. Learn your surroundings. Read more about each city with background information provided by travel writers and other TripAdvisor users.

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the Raiders is a private master white paper With social media the Raiders is a private master white paper 新媒体 Users rely on social media for information APP 工具 指南 攻略 The travel guide is the official white paper The raiders is a private master white paper

With Social media Social media —— the first one of the wechat and blog

TripAdvisor app impact of digital purchasing power TripAdvisor has a far-reaching impact on the Internet population. on the Internet use crowd the use of tourism products the travel product purchase crowd

travel cooperation representative

Hotel cooperation representative

cooperation

convergence

Gps limitation 320x50 too small security

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Picture reference： No auther,(2012) the importance of TripAdvisor. Available from: https://www.loungeup.com/en/2012/07/20/the-importance-of-tripadvisor-and-others/[Accessed 10 January 2017]. Phua, G.(2011) TripAdvisor acquires every trail. Available from: http://appmodo.com/44299/tripadvisor-acquires-everytrail/ [Accessed 10 January 2017]. No auther,(2013) TripAdvisor city guides app. Available from: http://www.morningkawa.com/2013/08/tripadvisor-city-guides-app.html [Accessed 10 January 2017].