The Times 100 Business Case Studies Locating a business to enhance the customer experience

Introduction to Enterprise Rent-A-Car The UK’s largest car rental company Multinational organisation 7,700 branches worldwide High standards of customer service Branch managers take responsibility for local operations Focused on the needs of customers

Location of a business Factors affecting the location of a business include: Cost of land/ building Availability of raw materials Amenities Employees Infrastructure – access to transport links, water supply, broadband etc Proximity of customer base

Costs Setting up a new Enterprise branch generates costs: Set-up costs, such fitting out the buildings and installing security Fixed costs, including rent and other overheads such as heating and lighting Variable costs, e.g. staff salaries or vehicle maintenance - dependent on volume of business

Return on investment Establishing the value of a new branch or location: Investment appraisal Payback Return on capital investment Break-even analysis

Environmental benefits Enterprise aims to make new branches as environmentally-friendly as possible by: Using long-life bulbs Using recycled paper and keeping printing to a minimum Recycling unwanted furniture Fitting special window blinds to reduce energy costs Switching off all non-essential electrical devices