Turnkey 2016 Open Rate Analysis 12.19.16

Turnkey Top Tier Open Rates (above 12%) Deployed Time (EST) Open Rate Day of the week Subject Line Offer Details 3/9/2016 04:00 PM ET 23.66% Wednesday Your Digital Advantage 99¢ 1st Mo. $10 per mo. 12/14/2016 03:00 PM ET 19.89% It's a Holiday Twofer! $20 Gift Card $22 Month w/ GC 12/1/2016 01:00 PM ET 18.55% Thursday You're on the nice list! | 26 Sundays for $26 $26 for 26 Sundays 7/1/2016 17.68% Friday We Want You Back! | 25% Off The Post and Courier 25% Off 16.50 per mo. 5/13/2016 10:30 AM ET 13.42% Friday the 13th is your LUCKY day 9/20/2016 12.90% Tuesday 60% Off | End of Summer Bummer Sale 11/14/2016 12.60% Monday Suhweeeeet Sunday Deal! | 26 Sundays for $26 11/17/2016 07:30 AM ET 12.08% Win the Battle of the Bulge! | $26 for 26 Sundays These are the campaigns that have the highest open rates. Because Presslaff does not track open rates by the hour or by the day, we do not have more finite information on how day of week or hour affects opens. However, if you look at the subject lines implemented in the fourth quarter, I think more creative tags have helped to push 0pen rates to a higher level, hence also increase sales.

Turnkey Mid Tier Open Rates (between 8% - 12%) 12/7/2016 08:00 AM ET 11.95% Wednesday Last Chance! ($26 for 26 Sundays) $26 for 26 Sundays 9/26/2016 01:45 PM ET 11.68% Monday Even Fido Will Love This Deal! 25% Off 16.50 per mo. 7/23/2016 01:30 PM ET 11.65% Saturday It's Almost Over! | The Post and Courier 3/23/2016 04:30 PM ET 11.12% Save The Date! (One Day Sale) 9/28/2016 10.91% Don't Cry Pink Pony, Summer's Not Over Yet 9/3/2016 07:30 AM ET 10.87% Labor Day Sale | Free $20 Gift Card 5/27/2016 12:30 PM ET 9.86% Friday Memorial Day Special from the Post and Courier 99¢ 1st Mo. $10 per mo. 3/24/2016 07:00 AM ET 9.75% Thursday Today Only! (One Day Sale) 7/30/2016 9.74% FEATURES: This Week! (The Post and Courier) Free Sample (no offer) 3/8/2016 02:15 PM ET 9.49% Tuesday It's Your Lucky Day 4/28/2016 08:45 AM ET 9.00% Your Digital Advantage Special Offer! 10/31/2016 8.64% No Clownin' Around! 10/27/2016 8.13% No tricks, just treats. These are the campaigns that have mid range open rates. Using some language that isn’t just sales driven (ie Don’t cry pink pony) with headlines that create urgency (Today Only) create better opens.

Turnkey Lowest Tier Open Rates (below 8%) 7/15/2016 07:30 AM ET 7.59% Friday FEATURES: This Week! (The Post and Courier) Free Sample (no offer) 02:30 PM ET 7.54% Holy Cow Appreciation Day Discount! 12 mos. for $60 8/15/2016 11:00 AM ET 7.50% Monday 6/17/2016 11:45 AM ET 7.45% Father's Day Discount Offer from the Post and Courier 3/8/2016 02:15 PM ET 7.24% Tuesday It's Your Lucky Day $22 Month w/ GC 6/14/2016 09:00 AM ET 7.23% Flag Day Discount from the Post and Courier 8/20/2016 7.12% Saturday It's Almost Over! | The Post and Courier 25% Off 16.50 per mo. 7.05% Flag Day Freebies from the Post and Courier 8/12/2016 01:15 PM ET 6.91% Back To School | FREE $20 Gift Card! 5/6/2016 08:45 AM ET 6.71% 25% Off | The Post and Courier 8/7/2016 6.61% Sunday National Sister's Day Special 6.23% Back To School | 25% Off The Post and Courier 8/6/2016 07:00 AM ET 6.20% 5.54% $20 Gift Card | Spring FREE-ver! 7/2/2016 01:30 PM ET 5.19% 25% Off The Post and Courier 5.05% FREE $20 Gift Card | The Post and Courier 8/5/2016 4.99% 17th Annual Tax Free Weekend Special! 9/3/2016 4.08% Labor Day Sale | 25% Off These are the campaigns that the lowest open rates. Earlier in the process the lists were created and rotated as to not hit households maybe once a quarter. We are finding that frequency is important when it’s planned within campaigns - resend to lists and create more touchpoints throughout the year and to target by campaign.