Richard M. Nixon The Great Silent Majority

Audience Awareness President was not very interesting Live broadcast no live audience Needed to shorten speech Focus on main topics Not good eye contact Read directly from paper

Tone President was monotone Uninteresting Boring Sounded like he was reading a story book He sounded rehearsed Unenthusiastic

Spoke almost too slowly Clear Messed up a couple of words Rate Spoke almost too slowly Clear Messed up a couple of words

Organization Should have shortened speech Hit main topics Focus on keeping audience interrested