Minor in Marketing/ China Business Dr Vincent Fok Associate Head, Dept. of Marketing

Why Choosing Department of Marketing?

Learning through real life experiences Interactive International i-Practical Internet

Interactive

Interactive YOU Professors Other students Industry Leaders

Interaction with Professors 6

Interaction Among Students Coursework are teamwork-focused, students have chances to learn how to work in group and play in a team 7

Interaction with Business Leaders 8

Internet

E-marketing, Social Media Marketing, Data-centric Marketing, CRM Trainings related to the Internet Prepare students for successful careers in digital marketing and advertising agencies E-marketing, Social Media Marketing, Data-centric Marketing, CRM 10

Business Leader Forums “Social Commerce & Social Media Marketing - the New Digital Era” by Wilson Wong, Group Account Director, X Social Group, our 2008 MKT Graduate "Business Analytics in Retail Industry" by Mr. Rocky Chan, Senior Manager, Professional Services, IT Channel (Asia) Ltd. "Trending in Digital Payment" by Mr. William Ip, Director of Large Merchant (Hong Kong, Korea, Taiwan), PayPal

International

International Exposure 13

Every industry need this ability!! What is marketing? Understand the market needs and wants Target suitable market audience Increase company’s value Retain customers through satisfying and exceeding customers’ needs and wants Every industry need this ability!!

Graduates in any majors could also work in the marketing field, right? Yes but … Almost everyone can run. However, are you the winner in Marathon competitions? If you want to be successful in Marketing, you need to have our professional practical trainings.

CityU Marketing Graduates The number of full-time job offers they received is 2.8 34% of them work in the organizations with more than 1000 employees Their average monthly salary = $17,107 Popular employment sectors include Business Service, Civil Service, Banking and Finance, Wholesale and Retail Trade and Real Estates Source: CityU Graduate Exit Report 2015

courses in minor Marketing Core Courses Marketing Consumer Behavior Advertising & Promotion China / International Marketing Digital Marketing Advertising Management and IMC Cultural Advertising e-Marketing Service Marketing International Marketing Social Media Marketing Event Marketing Marketing in China Data-centric Marketing Creativity in Marketing Customer Relationship Management

The courses in minor China Business Core Courses China Business Workshop Chinese Business Culture and Managemen Management in China China Marketing Environment in China Partnership & Channel Management in China Marketing in China Chinese Business Decision Making China Business Communication Chinese Multinational Managing the Chinese Organization

Marketing China Business Vincent Fok: 34427973 mkfokv@cityu.edu.hk Teresa Dong: 34428921 mkteresa@cityu.edu.hk 19