Agenda Finish Propaganda notes / view a few sample commercials Outliers, Chaps. 8,9, and Epilogue (discussion prompts) Intro to Rear Window & watch 45 minutes

Reminders Vocab Unit 10 Regular Quiz - Friday BOTH Rhetorical Analysis papers – final draft due in class Friday. I will select ONE to take up for a grade. Pinwheel Discussion – Monday, 5/15 Success Unit Test – Tuesday, 5/16 Film Analysis Presentations – Wednesday, 5/17 & Thursday, 5/18 HW:

Plain Folks The candidate or cause is identified with common people from everyday walks of life. Example: Dove ads using real women to show sell their firming cream

Emotional Words (Loaded Language) Words used to make you feel strongly about someone or something Example: Use of the word “Romance” in Ralph Lauren perfume and cologne ads

Persuasive Appeals in Commercials: For each commercial, consider the following elements of the commercial. Target audience (can be people of a certain age group, gender, marital status, etc.) Message (central idea that the creators of the commercial want the audience to believe) Logo (mark or symbol that represents the company or product) and Slogan (short/memorable phrase used to promote a product) Aural Techniques (what you hear in the commercial that helps promote the message & sell the product) Visual Techniques (what you see/read in the commercial that helps promote the message & sell the product) Persuasive Appeal (how was ethos, pathos, logos used? Why do you suppose it was present?)

Question: How can you use persuasive appeals to evaluate these commercials? Use handout as a guide: Commercial #1 – Audi Commercial #2 - Lincoln MKZ Commercial #3 – Jeep If time: Commercial #4 - Got Milk

Outliers: Chapters 8, 9, Epilogue According to Gladwell, what is the reason that Asians excel at mathematics? Discuss the cultural and educational differences that he points to as explanation. Chapter 9 What connections can you make between this chapter and Waiting for Superman? Epilogue Explain how Gladwell himself is an Outlier. Use his definition/criteria of what an Outlier is as your basis.

Outliers, Pulling it All Together What did you find most surprising, humorous or thought- provoking in Gladwell's book? Any "ah-ha!" moments? Any-thing strike you as dubious? Have you come away thinking differently than before? What, if anything, do you feel you've learned? Gladwell gives differing definitions of intelligence. Yet his definition of success is singular—"worldly" success in terms of wealth, power, and fame. Are there also differing definitions of success that Gladwell doesn't consider? If so, what are they, and what does it take to achieve those versions of success?

Film Analysis: Hitchcock’s Rear Window Opening Scene (2:30 minutes): What do you notice? What literary elements do you see presented? What are we introduced to? What do you expect the film to be about? Notes (next slide) As you watch, consider the questions on the next slide (also on handout). There are a few additional questions on the slide that you will need to add to the handout.

Opening Scene: Rear Window The opening sequence is a classic example of the use of visual elements to convey a complex narrative (rather than the use of dialogue). In this sequence we are introduced to the central character, his career, personality and predicament and also his current preoccupation: other people's lives. This referencing of voyeurism also resonates with us, the audience - we too are complicit in the watching. It asks whether the Gaze is an inherently detached or guilt- ridden phenomenon (or both); it also questions the extent of our responsibility to what the eye reveals.

Film Analysis: Hitchcock’s Rear Window Questions to think about (on your own paper): Consider Hitchcock’s limited use of the camera. Is it a help or a hindrance? Why has the film been constructed in this way? Why does this shot cut to the next? (editing) How does this help build the narrative? Why is a particular shot framed in a particular way? How is sound and/or music used? ADD TO THE BACK OF YOUR SHEET How does Jeffries (main character) define “success”? How does Lisa define “success”? How does their relationship parallel societal views of “success”?

Stop and Think… Consider the range of characters Jeff espies from his window. Try to remember as many as you can. What do they have in common, what do they represent, and what is their connection to Jeff and Lisa?