Telling the Colorado 4-H Story: The Anatomy of a Source Story

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Presentation transcript:

Telling the Colorado 4-H Story: The Anatomy of a Source Story   THIS IS A TITLE SLIDE Joanne Littlefield, Ph.D. Director, Outreach & Engagement

“On SOURCE you’ll find CSU news, announcements and information about the people, places and events that make Colorado State an exciting, vibrant place to work and learn.” THIS IS AN ALTERNATE TITLE SLIDE

SOURCE is a product the CSU Division of External Relations. Recently, Extension has been given a SOURCE section to populate with the stories that make Extension and 4-H an exciting, vibrant place to work,learn and grow. source.colostate.edu/site/CSU-Extension/

The stories of how 4-H impacts lives and communities are an important component of the Extension story. The images of the activities and experiences, that you capture in your local area, are an important contribution to telling that story.

What we’ll cover today: Who, what, when, where, why, and how of sending stories, to be included in SOURCE, and the other distribution channels we use to maximize SOURCE content. THIS IS AN ALTERNATE TITLE SLIDE

What we’ll cover today: Telling the story visually THIS IS AN ALTERNATE TITLE SLIDE

As easy as: Who What When Where Why How

Next level 250 + words describing: Person, group, club Place Program Impact

http://source.colostate.edu/economic-benefit-4-h-local-state-economy/

http://source. colostate http://source.colostate.edu/colorado-4-h-recognized-contributions-global-citizenship/

Next steps Pull quotes Edit for CSU/Source style Send you a draft to approve Distribute far and wide Include in Extension annual report/foundation annual report

Photos please! Highest resolution possible Avoid distracting backgrounds Activities, smiling faces Tell the 4-H story through the visuals. (4-H/CSU apparel a plus!)

How to take good pictures Tips from CSUSocial/John Eisele, CSU photographer Social.colostate.edu

What’s the best camera? Often, it’s the one you have with you… Social Media doesn’t require high resolution, so the phone can be just fine.

Photo tips

Respond to the light

Rule of Thirds

Change up the point of view

Get Low

Try a high angle

Get close

Look for details that help tell the story

Have subjects interact with the camera

Watch for opportunities

Watch the Horizon—don’t put it in the middle

Heavy vignettes need a more centered subject

Frame your subject

Have people relate to each other

Use Props

Shoot more than one photo

Final pick

Final tips: Send me your rough story ideas, photos, stories, tips, etc. (no pre-event publicity Volunteers: send your story ideas and/or stories, and photos to your county 4-H agent, who will forward them to me.

Joanne.Littlefield@colostate.edu (970) 491-4640 (office) (970) 980-5880 (cell)