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All Rights Reserved | Ulvin Omerov Marketing and Marketing Research Ülvin Ömərov All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov What is ? All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov Məhsul Qiymət Məkan Reklam All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov Sales promotion List price Advertising Discounts Sales force Allowances Payment period Public relations Credit terms Direct marketing Product variety Quality Design Features Brand name Channels Packaging Coverage Sizes Assortments Services Locations Warranties Inventory Returns Transport All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov Product lifecycle Introduction stage Growth stage Maturity stage Decline stage All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov Introduction stage Challenges Benefits Small or no market Limited competition High costs High price Losses, Not Profits All Rights Reserved | Ulvin Omerov

Increasing Competition Different Marketing Approach Growth stage Challenges Benefits Increasing Competition Costs are Reduced Lower Prices Greater Consumer Awareness Different Marketing Approach Increase in Profits All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov Maturity stage Challenges Sales Volumes Peak Decreasing Market Share Profit Start to Decrease Benefits Continue Reduction in Costs Increase Market Share Through Differentiation All Rights Reserved | Ulvin Omerov

Falling Sales and Profits Decline stage Challenges Market in Decline Benefits Falling Sales and Profits Cheaper Production Product Withdrawal Cheaper Markets All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov STP Model OPTION 01 Target Markets Segments Positions OPTION 01 All Rights Reserved | Ulvin Omerov OPTION 01 Option 3

All Rights Reserved | Ulvin Omerov Market Segmentation Geographic Demographic Behavioral Psychographic All Rights Reserved | Ulvin Omerov

What is Marketing Research ? All Rights Reserved | Ulvin Omerov

Marketing Research Process Step Five Report Prep. and Presentation Data Preparation and Analysis Fieldwork or Data Collection Research Design Developed Approach to Problem Problem Definition All Rights Reserved | Ulvin Omerov

Developing Research Hypothesis H1: «X» gübrəsi bitkini böyüdür Alternative Hypothesis H0: «X» gübrəsi bitkini böyütmür Null Hypothesis Sıfır hipotezi, tədqiqatçının rədd etməyə çalışdığı hipotezdir Alternativ hipotez, tədqiqatçının isbat etməyə çalışdığı hipotezdir All Rights Reserved | Ulvin Omerov

Research Design Development Exploratory Conclusive Descriptive Casual All Rights Reserved | Ulvin Omerov

All Rights Reserved | Ulvin Omerov Custom Research Primary Data Syndicated Services Secondary Data All Rights Reserved | Ulvin Omerov

Qualitative and Quantitative Research Quantitative Research Survey Techniques Quantitative Research Qualitative Research Telephone Interviews Focus Groups Personal Interviews Depth Interviews Mail Interviews Observations Electronic Survey All Rights Reserved | Ulvin Omerov

Marketing Research Proposals Executive summary Background Problem definition Marketing Research Proposals Research objectives Research design Fieldwork/data collection Data analysis Reporting Cost and timetable Research organization, researchers Appendices All Rights Reserved | Ulvin Omerov Agreement

All Rights Reserved | Ulvin Omerov

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