Pinot Noir, Merlot, Zinfandel & New Packaging Launch

The Silver Palm Story Silver Palm Wines are sourced from prime vineyards located in California’s premier coastal appellations: Monterey, Sonoma, Napa, and Mendocino Elegant packaging, with its etched art deco palm tree, evokes a distinctive style that stands out any table Silver Palm epitomizes the laid back but elegant coastal lifestyle Silver Palm is an attainable luxury by providing a great wine in a beautiful packaging at the right price

Silver Palm Is On Fire! Overall brand is +27% in dollar sales and +30% in case sales over the latest 12 week period Silver Palm Cabernet Sauvignon is +28% in dollar sales and +31% in case sales over that same period Silver Palm Chardonnay is +21% in dollar sales and +25% in case sales over that same period Anthony Dias Blue of The Tasting Panel gave the Silver Palm Cabernet a 90pt Score in the April edition * IRI, Total US Food and Drug, 12 weeks ending 3-22-15, 750ml only

New Opportunities For Your Customers with Pinot Noir, Merlot and Zinfandel 3 new wines means a whole family of wines to leverage at retail The Pinot Noir market is on fire with one of the highest dollar sales growths of 11%!* Pinot is the 3rd leading varietal in on-premise volume and continues to see growth in wine list appearances at leading chains** Merlot is the #2 wine in regards to wine list appearances and the #1 wine consumed on-premise** The Zinfandel market is growing at 3% in dollar sales in the latest 12 week period.* Zinfandel is the 4th most consumed wine on-premise** * IRI, Total US Food and Drug, 12 weeks ending 3-22-15, 750ml only **Source: Technomics On Premise Wine: Opportunities, Challenges and Innovations – April 2015 (Base: 2,000 consumers aged 21+)

New Packaging Makes A Statement Packaging updates: Maintained palm tree equity and metallic color scheme from previous label to avoid consumer confusion Stronger branding for more shelf impact Utilizes same metallic screen printing as original label providing a premium, elegant look Clearer varietal call-outs

Introducing Silver Palm Pinot Noir Composition: 100% Pinot Noir Appellation: Central Coast (Monterey) Vintage: 2014 Case Production: 6,000 cases Tasting Notes: A smooth Pinot Noir with flavors of dark cherry, raspberry and a hint of spice Pricing: $18 SRP

Introducing Silver Palm Merlot Composition: 92% Merlot 8% Petit Verdot Appellation: North Coast (62% Mendocino County, 38% Oakville – Napa) Vintage: 2013 Case Production: 5,000 cases Tasting Notes: A full-bodied merlot with dark fruit flavors with blackberry and blueberry tones Pricing: $18 SRP

Introducing Silver Palm Zinfandel Composition: 86% Zinfandel 14% Petite Sirah Appellation: North Coast (Mendocino and Sonoma County) Vintage: 2012 Case Production: 4,000 cases Tasting Notes: A balanced Zinfandel with raspberry and blackberry flavors and pleasant spicy notes. Pricing: $15 SRP

Launch POS available June 15 2-sided Merlot/Pinot Noir Case Glorifiers New Pinot Noir & Merlot Neckers *All Artwork FPO

Flow Materials (available on POS Store on The Key) Coast is Calling Meat Redemption Exp.12/31/15 $1 IRC WPR SPL2015003 $2 MIR WPR SPL2015005 $2 MIR NWPR SPL2015004 Cabernet 3L Coast is Calling Bottle Topper SPL2015002 Surf N’ Turf Glorifier SPL2014002 Silver Palm Mass Display Tree SPL2014001 Coast is Calling Seafood Redemption Exp. 12/31/15 $1 IRC WPR SPL2015006 $2 MIR WPR SPL2015008 $2 MIR NWPR SPL201507 Wine Opener SPL2012018 Coast is Calling Glorifier SPL2015001

The Complete Silver Palm Lineup Avail for Shipping May 1st New Label Releasing Oct/Nov 2015 New Label Releasing Aug/Sept 2015 Avail for Shipping May 1st Releasing June 15th Releasing June 15th

Key Dates Merlot tank samples available: Now Zinfandel available for orders: Now Pinot Noir tank samples available: w/o May 11th Pinot Noir and Merlot Wine Information Sheets posted to The Key: May 11th Pinot Noir and Merlot ship: June 15th Launch POS Available for orders: June 15th New Chardonnay package releases: Aug/Sep New Cabernet package releases: Oct/Nov

SP Central Coast Pinot Noir Case Specs 12/7   lbs kg mm inches Case Wgt Full 33 14.97 Case Height (Depth) 310 12 3/16 Cases Per Layer 14 Bottle Wgt Full 2.67 1.21 Case Width 260 10 1/4 Layers/Pallet 4 Bottle Wgt Empty 1.03 0.47 Case Length 344 13 9/16 Cases Per Pallet 56 UPC 768035815708 SCC 10768035815705 SP North Coast Merlot Case Specs 12/7   lbs kg mm inches Case Wgt Full 40 18.14 Case Height (Depth) 327 12 7/8 Cases Per Layer 14 Bottle Wgt Full 3.2 1.45 Case Width 241 9 1/2 Layers/Pallet 4 Bottle Wgt Empty 1.56 0.71 Case Length 322 12 11/16 Cases Per Pallet 56 UPC 768035203079 SCC 10768035203076 SP North Coast Zinfandel Case Specs 12/7   lbs kg mm inches Case Wgt Full 40 18.14 Case Height (Depth) 327 12 7/8 Cases Per Layer 14 Bottle Wgt Full 3.2 1.45 Case Width 241 9 1/2 Layers/Pallet 4 Bottle Wgt Empty 1.56 0.71 Case Length 322 12 11/16 Cases Per Pallet 56 UPC 768035203062 SCC 10768035203069