Reliance retail limited Reliance retail limited (RRL) is subsidiary of reliance industries limited. RRL was set up in 2006and marks the foray of the reliance group into organized retail.
Product mix Length Depth Consistency Width Set of all products offered for sale by a company. It consist of various product line. Any company’s product mix has four dimension: Width Length Depth Consistency
Reliance jio Reliance fresh Reliance timeout Reliance footprints WIDTH Reliance jio Reliance fresh Reliance timeout Reliance footprints Reliance trends Reliance jewels Reliance digital
LENGTH reliance digital Audio and video products Electronic musical instruments Digital cameras Computer and peripherals Mobile and fixed line instrument Refrigerators Kitchen and home appliances
Depth in computers Hardrive Operating system Processor Display type Processor core Screen size Ram memory
CONSISTENCY
JIO Line stretching Line stretching is an expanding strategy by a company where the new products are launched in the same product line. Upward stretching Downward stretching LYF earth 2(21599) LYF flame 7(3999)
LINE FILLING MODERNISATION JIO tied up with domestic market Initially they launched Water 1,Earth 1 series Flame (7 and 8) Water (7,7s,8,9,10) Earth (2) JIO introduced JIO apps on Google play as part of its upcoming strategies. My JIO JIO TV JIO Cinema JIO chat messenger JIO 4G Voice
LINE FEATURING Featuring is a strategy in which certain items get promotional attention either to boost interest or image Jiofi Jio 4G VOICE
physical store and online delivery Actual product augmented product physical store and online delivery Actual product Customer care service One year prime membership Cheapest Communicatio-n Reliance blue and red packaging 4G VoLTE SOS feature No warranty
BRAND DEVELOPMENT STRATEGY BRAND EXTENSION Extending their brand name Extending their product in new category Risk involvement Saves the high advertisement cost
COST PER CUSTOMER DECREASED SALES INCREASED COST COST PER CUSTOMER DECREASED PROFIT INCREASED PROFIT MARKETING OBJECTIVES TO INCREASE IT SHARE RATHER THAN PROFIT PRODUCT DIVERSIFY BRAND AND MODEL PRICE PRICE TO MATCH OR BEST COMPETITORS DISTRIBUTION BUILD MORE INTENSIVE DISTRIBUTION ADVERTISING STRESS BRAND DIFFERNECES AND BENEFIT