INTRODUCTION CNA Recap: Client: My Best Friend’s Hair is a pure play Internet company located in Indianapolis specializing in consumer reviews of beauty salons across the country. CNA Recap: Very Internet-savvy customer with a thorough understanding of search, social media, and directories 2 target audiences: salon owners and consumers Consumer: Women 25-40 interested in beauty/health (main focus currently) Site redesign in Q1 ’12 – need to drive traffic Social networking has been a great resource – 2,300 facebook fans Need to increase awareness (locally and nationally) Currently getting 10,000 visitors/month to mybestfriendshair.com Success measured by traffic to site and consumer reviews Experimented with SEM in the past, open to this as a solution again Budget range of $2,000-$4,000/month Considering additional markets for future promotions (Chattanooga, Atlanta, and Charlotte)

2012 Digital Partnership A digital plan to ensure My Best Friend’s Hair continues to build it’s brand in Indianapolis, while driving consumers to its web site. Presented by: Johanna Gallagher| johanna.gallagher@wishtv.com | 317-956-8509 | 5/23/2012

campaign objectives 1> Increase company’s name recognition and branding efforts among Women 25-40 2> Continue to grow market penetration locally and nationally 3> Drive new traffic to re-launched website

name recognition Details OBJECTIVE: Increase company’s name recognition and branding efforts among Women 25-40 and continue to grow market penetration locally. SOLUTION: Targeted display advertising online reaching women that are engaged with beauty and fashion content. Details RMM Vertical Channel* 300,000 impressions/ month Geo-Targeting Indianapolis *Sample site list included in Appendix

name recognition Details OBJECTIVE: Grow market penetration locally. SOLUTION: Targeted display advertising online with WISHTV.com. Details WISHTV.com run-of-site 100,000 impressions/ month Geo-targeted to Indianapolis DMA

drive web traffic Details OBJECTIVE: Increase web site visitors and traffic SOLUTION: Geographically targeted search engine marketing campaign on Google, Yahoo! and Bing Details 3 major search engines only Top positioning Geo-Targeting Indianapolis 855 clicks/month 50% of available clicks Targeted keyword list* Hair Salon Reviews | mybestfriendshair.com www.mybestfriendshair.com/ Your preferred source for hair salon reviews online *Sample keyword list included in Appendix

investment $3,842/month 6 month commitment Reach Women 25-40 Display Advertising + Search Engine Marketing $3,842/month 6 month commitment Drive Site Traffic! Build Local Brand!

appendix - DISPLAY BEAUTY/FASHION/STYLE VERTICAL CHANNEL SITE LIST The site list featured to the right make up the vertical channel where your targeted display ads will be featured.

appendix - DISPLAY WISHTV.com RUN-OF-SITE DISPLAY ADVERTISING INSIDE THE NUMBERS – WISHTV.com Monthly Page Views: 5.4 million Monthly Unique Users: 875,000 Avg. Time Spent per User: 19+ minutes Monthly Video Views: 119,000 Social Media Facebook Likes: 60,000 Twitter Followers: 10,500 Email Newsletter Subscribers News: 3,500 Weather: 3,100 Contests: 5,700 Sources: Omniture, 2011, Facebook, Twitter appendix - DISPLAY WISHTV.com RUN-OF-SITE DISPLAY ADVERTISING Your display ads will be featured on WISHTV.com’s most prominent sections and be targeted to reach individuals in the Indianapolis market.

appendix - SEM