Why El Mayor? Brand Programs Consumer Target Awards

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Presentation transcript:

Why El Mayor? Brand Programs Consumer Target Awards 100% Premium Blue Agave El Mayor is experiencing steady growth and outpacing the category Hand-selected and hand-harvested by the third generation Master Distiller, Rodolfo González The González family has perfected the art and craft of growing agave and distilling tequila for over four generations Iconic POS Barrel Select Brand Ambassadors Blanco: 2017 SIP Awards- Platinum; Best of Class; Consumer Choice Award 2017 San Francisco World Spirits Challenge- Silver 2017 Ultimate Spirits Challenge- 94 points; Finalist, Great Value 2017 Tequila Masters- Super Premium Category- Silver Reposado: 2017 SIP Awards-Platinum; Consumer Choice Award 2017 San Francisco World Spirits Competition- Silver 2017 Ultimate Spirits Challenge- 93 points; Finalist, Great Value Añejo: 2017 SIP Awards- Gold; Consumer Choice Award 2017 San Francisco World Spirits Competition- Double Gold 2017 Ultimate Spirits Challenge- 86 points 2017 Berlin International Spirits Competition- Silver 2017 Tequila Masters- Super Premium Category- Gold Extra Añejo: 2017 SIP Awards- Platinum; Best of Class 2017 San Francisco World Spirits Competition- Bronze 2017 Berlin International Spirits Challenge- Silver 2017 Ultimate Spirits Challenge- 91 points 2017 Tequila Masters- Super Premium Category- Master Consumer Target Awards Adults age 35- 64 Educated professionals who have developed a taste for better tequila and cocktails Greater that $55k household income Crave diversity and new experiences; social lifestyle