Adt Home security
SIZE OF THE INDUSTRY 30.2 Billion dollars spent on security in 2013, enough money to run a small country! Customers spent more than 7 billion dollars in 2013 with ADT on security… that’s ¼ of the security business There were 1.9 million new homes built last year, only 1 in 5 got an electronic security system.
PROJECTED GROWTH 18% of households have a monitored security system Spending on security is growing at 8.6% a year Why so many major companies are getting in to home security and automation Market penetration and customer retention!
YOUR SALES SUPPORT TEAM Dave Johnson President/Owner Angelique Daoust Sales Manager
Going to Market Door-to-Door Sales New Movers Referrals off existing business Real Estate Agents Insurance Agents Home Shows HOA / COA Neighborhood Watch Builders
Requirements for New Customers Must be the homeowner or homeowner’s spouse Renter’s don’t stay in one place very long. Must be a new ADT customer Current or recently cancelled (90 days) ADT customers are not eligible to be signed up Must pass a routine credit check ADT requires new customers to have a 600 beacon score or higher. The homeowner whose credit is used MUST be the account holder and the person who signs the paperwork. Must have the system monitored for 36 months In order to give the equipment away for free, ADT requires that the customer sign a 36 month agreement and keep their yard sign in the yard for 36 months of advertising. Almost all security companies require an agreement. Many have 5 year agreements! ADT’s remains one of the shortest at only 36 months. Cannot be a commercial property The dealership business focuses on residential properties only.
Post Install
ADT Sales 101
ADT Security System 101
ADT Security System 101 For a security system to be monitored, it must be able to communicate with the monitoring station (ADT). The security system can communicate with ADT’s monitoring stations via Cellular (GSM) or Land-Line Higher tier Pulse Packages require a Cellular (GSM) connection as well as a high speed internet connection
ADT Security System 101 ADT is the leading monitoring station in the world. They are larger than #2 through #99 all combined! ADT’s monitoring stations have hundreds of highly trained employees working 24/7/365. ADT has 6 interconnected monitoring stations. These are strategically located so that no natural disaster or terrorist attack could knock out all 6. If one goes down, then all alarms automatically route to the other 5.
ADT Security System 101 ADT offer 2 types of basic monitoring and 3 levels of Pulse Interactive monitoring Basic Monitoring Types 1) Standard System alerts ADT and ADT calls customer on primary phone # to talk with customer/dispatch authorities if needed or no answer. 2) Two-Way Voice System alerts ADT and ADT launches hands free communication through the speaker/microphone in the keypad to talk with customer/dispatch authorities if needed or no answer.
ADT Security System 101 Pulse Interactive Monitoring Pulse monitoring allows the customer the ability to access, control and receive notifications via email or text from any smart phone using a free app, internet enabled phone using a mobile web address and/or internet connected computer. Can be combined with Door Locks, Cameras and Lamp Modules for home automation and control as well. Pulse monitoring requires cellular (GSM) communication. No land-lines. Customers can arm/disarm and check their system status remotely. Customers can setup email and text notifications for events where the police, medics or fire rescue aren’t needed. Examples are: If the gun cabinet is opened ever. When the kids gets home from school at 3pm.
ADT Packages and Pricing Type of Monitoring Using Land-line Using Cellular (GSM) Standard $36.99 $44.99 Two-Way Voice $42.99 $47.99 Pulse Interactive 1A Not Available $52.99 Pulse Interactive 2A $58.99 Pulse Interactive 3A $62.99
ADT Packages and Pricing
ADT Packages and Pricing Promotional Package Includes: 1 Control Panel Built in LCD Keypad Built in 85 dB (decibel) Siren Built in Speaker/Microphone (for Two-Way Voice) Built in 24 hour backup battery Built in communicator to ADT Police Panic (cannot be disabled) Fire Panic (cannot be disabled) Medical Panic (cannot be disabled) 3-1-1 Package of Equipment 3 Contacts, 1 Motion Detector, 1 Key fob ADT’s 4 Customer Guarantees
ADT Equipment Door/Window Contact Wireless Covers 1 door or 1 window. Motion Detector Wireless Covers 30’ (1 average living room) Specifics of functionality Smoke/Heat Detector Wireless Recommend at least 1 per floor in the home. Cannot be installed in kitchens. Key Fob Remote Wireless Works within 100’ from the panel Glass Break Detector Wireless Covers 25’ (1 average bedroom). Must be installed relatively near glass/windows. Line of sight.
ADT GUARTANTEES Discuss the 4 ADT Guarantees and what each means to the customer
Commercial Property DON’T Hardwire Takeover DO ADT System Do’s and Dont’s Commercial Property DON’T Hardwire Takeover DO Wireless Takeover DO/DON’T ADT Upgrades/Additions DON’T
Marketing Materials and Compliance
Compliance Advertising and Marketing All Forms of advertisement MUST be submitted to ADT for them to be approved prior to making public
Compliance Marketing Marketing of the following types are NOT allowed: Outbound Telemarketing Email Messages Third Party internet, email or telephone marketing services Again, any internet, television or printed marketing MUST be approved ADT prior to use.
Continued Support and Growth Happy Selling! YOUR SALES SUPPORT TEAM Continued Support and Growth Happy Selling!