The advertising game 参赛者姓名： 张凌鸽 通讯地址：广东省珠海市香洲人民东路65号珠海二中高中部 （519000） 通讯地址：广东省珠海市香洲人民东路65号珠海二中高中部 （519000） 联系电话：13075621665 0756---8628567（H） 所用教材：北师大版 所用年级：高一年级 所讲单元：UNIT 11 ---- THE MEDIA

New words advertise (vt) ~ sth. advertise (vi) ~ for sth. advertisement (n) = ad advertisements (plur.) = ads advertiser

6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to the present time 12.consist of --- contain 13.suitable --- right for something

Main idea The combination of design and new idea. The new and general need of modern ad. About classic ad The reason of making people forget the existence of ad. About the public ad.

Right order About classic ad The new and general need of modern ad. The combination of design and new idea. The reason of making people forget the existence of ad. About the public ad.

Reading for details 1. When does the simplest type of advertisement work? (It works when…) 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? 3. What ideas do today’s advertisers use to make you notice their products? 4. What has the government done during the last decade?

1. It works when we only want to find information about certain products.

2. Because of the advertising boom, people are used to seeing high standards of visual design.

3. They use humour as well as new and unusual ideas to surprise people 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.

4. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.

A Gerund can be used to tell the use of a noun. as subject. after “Be”. after a preposition.

A Gerund is used to tell the use of a noun. 1. Shanghai Sewing Machine

A Gerund is used as a subject. 2. This kind of advertising might not be suitable. 6. Some advertisements may suggest that buying a car can make you free. 7. Repeating old ideas is not a successful approach. 9. Using humor to surprise is important. 11. Not all advertising is about selling products and services for a profit.

A Gerund is used after “Be”. 8. The main purpose of the advertisement is making customers spend money. 10. By doing this, they hope to make people forget that someone is trying to sell them something.

A Gerund is used after a preposition. 3. A lot of money is spent on applying modern techniques. 4. Because of the advertising boom, people are used to seeing high standards of visual design. 5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas. 10. By doing this, they hope to make people forget that someone is trying to sell them something.

A Gerund is used after a preposition. 11. Not all advertising is about selling products and services for a profit. 12. There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.

Exercises getting up 1. I’m an early bird, and I’ve got used to ____________ (get up) at 5:00 a.m. 2. There is only one programme worth __________(watch) today --- the science programme on volcanoes. 3. It’s no use _________ (worry) about it. You can’ t do anything to change it. 4. I regretted ________________ ( not apologise) to the old man for my bad behaviour. 5. My little niece and nephew are always excited to set out on a ____________ (camp) trip. 6. For fifty years, she did her job without _____________. (complain). 7. ___________ (Ask) about other people’s personal business is not polite. 8. I don’t feel like _________ (do) anything at all this evening. watching worrying not apologising camping complaining Asking doing

Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the ad?

Discussion Task for Group 1 is practising telling us the story in the ad. (careless, leader, punish, press) Task for Group 2 is discussing what way is used in the ad. Task for Group 3 is discussing what you think about the idea. ( give information, design, creative, interesting, attractive, fascinating, humorous)

and try to retell the content. Homework Please read the text several times and try to retell the content.