Assignment for Session 5

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Presentation transcript:

Assignment for Session 5 H&W Ch 4; Ch 5, Sections 5.1, 5.2, 5.3 Value chain item in Reading Packet ! Preparation questions/tasks Describe the resource-based view of the firm? What is its purpose? What is the process for doing a resource-based analysis? What are Dell’s core competencies? What are Dell’s distinctive competencies? Are they sustainable? Analyze the cells in the internal value chain (see next slide). Identify strengths and weaknesses. Assignment for Session 5

The internal value chain Which cells are strong? Which are weak? Which offer competitive opportunities? Firm infrastructure Out- bound Logistics Inbound Logistics Opera- tions Market- ing and sales Margin Primary Activities Support Activities Human resource management Technology Development Procurement Serv- ice What strengths and weaknesses are revealed by this analysis? Assignment for Session 5