Twitter to Tenure Using Social Media to Advance Geriatrics Scholarship and Academic Careers.

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Presentation transcript:

Twitter to Tenure Using Social Media to Advance Geriatrics Scholarship and Academic Careers

The American Geriatrics Society @AmerGeriatrics Jennie Chin Hansen, AGS CEO @ChinHansen Nancy Lundebjerg, AGS COO @nlundebjerg The John A Hartford Foundation @JHartFound Aanand Naik @EmpoweringPts Jonathan Flacker @SeniorJazz Alex Smith @AlexSmithMD Bill Thomas @drbillthomas Camille Vaughan @GeriDocVaughan Carolyn Clevenger @ccleven David Fisher @DoctorFisher Diane E. Meier @DianeEMeier Eric Widera @Ewidera Jeanette Ross @RossJeanette Ken Covinsky @geri_doc Mark Lachs @DrMarkLachs Paul Tatum @doctatum Paula Span @paula_span Rachelle Bernacki @rbernack Ted Johnson @baldheadted William Dale @WilliamDale_MD

#AGS13Contest: Get Your Twitter On! Tweet your best definition of geriatrics. Tweet your answer(s) to the following three questions: What can #geriatrics #hpm do together that we couldn’t do alone? What policy change would do the most to help older adults? What is the most pressing research question of our time when it comes to older adults? 6 prizes picked as follows… 2 most retweeted tweets = FREE Registration for 2014 Annual Scientific Meeting. 2 randomly drawn tweets = FREE Registration for 2014 Annual Scientific Meeting . 2 randomly drawn tweets = FREE copy of Geriatrics Review Syllabus 8th Edition (print & online).

#FacesofGeriatrics Instagram Challenge Rules: Snap photos on your SmartPhone and upload your picture to Instagram using the hashtag #FacesOfGeriatrics. Prize A three-night stay at Walt Disney World during the 2014 Annual Scientific Meeting.

What advice would you give to a junior geriatrics/palliative care clinicians about getting started with social media?

Eric’s Evolution

Total cost at this point - nothing

We grew… very, very slowly Pageviews/month 50,000 25,000 Jul 2009 Jan 2010 Jul 2011

But we had a following after the first year 49% Medicine (MD) Nursing Social Work Chaplaincy Student 7% 1% 43% Perissinotto, C. et al. JAGS. 2010. 58 (s1): s94

And they weren’t the usual suspects… Perissinotto, C. et al. JAGS. 2010. 58 (s1): s94

And they liked us… (at least most did) IMPACT: 77% responded that GeriPal is valuable as a source of learning. 29% stated that GeriPal changed the way they practice Perissinotto, C. et al. JAGS. 2010. 58 (s1): s94

And we have grown… 25,000

… and grown. Pageviews/month 60,000 30,000 MESSAGE – YOU GOT TO GIVE IT TIME

Involved in more social media

Dan Matlocks Post So we would put out a post and the next thing we knew someone would be calling us…

Dan’s NY Times interview And it would end up in the NY Times

Dan’s And it would spread to other sites…