Nutrition 560 K – Module IV Instructor - Oscar Coetzee

“House” of Virtual Clinic

Characteristics of Nutritional Professionals Educated: But willing to respect all healing modalities Solid knowledge: Variety of subjects and sciences Ethical integrity: Racism, homophobia, religion, sexism etc. Congruence: There are no contradictions – what you say and what you do is the same Communicate clearly: Sensitive to client – give examples of other cases similar Sense of humor: But remain sensitive Honest and genuine: Know when to scold and when to listen Flexible: Adjust program to accommodate Optimistic and hopeful: Never show failure – find good Trust, respect, care – always show respect do not talk big words to show off Empathy – get to the level of the client

What we are NOT In Assessment we need to know what we are and what we are not: We are NOT: Diagnosticians Naturopaths Herbalists Physicians Phlebotomists Hematologists Biochemists Internists We are: Nutritionists that assess, interpret and evaluate blood, urine, stool, hair and tissue testing from an optimal range and a non – diagnostic perspective! Thus our approach is to assess the level of health NOT the level of disease.

Career Paths Clinical Nutrition Private Practice Professional Writing - Research Public Health Nutraceutical Sales Representative Education – Community College/Schools Huge growth projection for this field Affordable Healthcare Act Opportunities

Business Plan Introduction: A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.

Business Plan Basic Financial Statements for Your Business Plan A large part of your business plan includes your financial statements. Financial statements are formal records of your business’s financial activities; they provide a summary (short and long term) of your financial condition. The four basic financial statements are Income statement: Your bottom line subtracting costs from revenue to come up with net profit Balance sheet: A financial snapshot that shows what you own, what you owe, and what your company is worth Cash flow statement: A cash monitor that follows the flow of cash in and out of your company Budget: Your financial forecast that indicates where you plan to make and spend money

Business Plan Writing Business Plans: How to Identify Customers and Competitors A critical part of a successful business plan is identifying your customers and the competition. Solid business plans incorporate research on potential customers and competitors. Begin by asking the following questions, and then apply the tips on how to become a winning business: Three Customer Questions Who is buying? What do they buy? Why do they buy? Three Competitor Questions How big are they? Which customers are they after? What is their strategy? Three Ways to Win Cut costs to the bone Offer something unique Focus on one customer group

Business Plan Making a Business Plan Work A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements: Plans: Company mission, vision, goals, and objectives that all work together Organization: A structure for your company that makes sense Procedures: Efficient and effective ways of doing things Leadership: An ability to influence and encourage others around you Skills: The talents and expertise your people need to succeed Culture: Beliefs and attitudes that lead to doing the right thing

Business Plan Basic Parts of a Business Plan When you’re putting together a business plan, divide the plan into these basic sections — which every quality business plan should have: Executive summary Company overview Business environment Company description Company strategy Financial review Action plan

Business Plan Business-Planning Checklist You have a number of essential tasks to complete before you write your business plan. Having a clear picture of your goals and how to attain them is at the core; but consider the other factors on this list of business-planning essentials: Get everyone involved in setting goals and objectives Learn all you can about your customers Understand who your competitors are Identify your strengths and weaknesses relative to opportunities and threats Determine which capabilities you absolutely need to succeed List all the things you do that add customer value Make sure that you do your financial homework Imagine several different versions of your company’s future

Business Plan How to Avoid Business Failure Two big mistakes while developing your business plan can cause your new business to fail: lack of research and lack of preparedness. Avoid becoming a failed business by making sure you don't commit those mistakes and the following: Lack of a long-term company vision Failure to establish clear goals and objectives Misunderstanding what customers want Underestimating the competition Inadequate financial planning Lack of strong leadership Ineffective procedures and systems Absence of critical business skills Inability to change Failure to communicate the plan

Business Plan www.sba.gov/business-plan Use these below instructional guides: http://www.youtube.com/watch?v=rSCC8WCuaRs   www.sba.gov/business-plan

Student Project – Business Plan Students need to write up a business plan of a hypothetical “Group Based Program” of their choice or an area of “specialization” they feel they want to practice in. Students need to follow the outline provided in website Grading Rubric: Completed business plan is graded for potential success evaluating, financial analysis, market share, marketing plan etc., and sample protocols/interventions/strategies for group program based business