Business Analytics Social Media Channels

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Presentation transcript:

Business Analytics Social Media Channels Net New The Decision Factor Blog Targeted at net-new customers and designed specifically to focus on business analytics thought leadership, with no mention of SAP or SAP products One of two main thought leadership channels (with Business Analytics blog), all posts feed into other channels @DecisionFactor Twitter Handle Companion Twitter handle to The Decision Factor Information and awareness channel and key promotional tool for non-SAP thought leadership Business Analytics Blog Targeted at SAP customer base and heavily promotes SAP solutions One of two main thought leadership channels (with The Decision Factor blog), all posts feed into other channels @businessobjects Twitter Handle Information and awareness channel and key promotional tool for campaigns, heavily promotes SAP solutions SAP Business Analytics TV - YouTube Channel A key channel with multiple playlists to cover all of business analytics Taps the ever-growing interest in videos and YouTube’s high-ranking Google juice Business Analytics Facebook Fan Page Provides more opportunities for engagement and promotes different key topics NEW Google+ Slideshare Installed Base

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