The Greatest Ag-Tourism Festival Upstate

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Presentation transcript:

The Greatest Ag-Tourism Festival Upstate P R E S E N T I N G October 21, 22, 23, 2016 The Greatest Ag-Tourism Festival Upstate Tony Morreale - Full Housepitality, LLC 8/1/15

Location – Charlie Wood Festival Grounds, Lake George, NY Welcome to The Lake George Harvest Festival. The mission is to engage both locals and tourists to experience the excitement of the crisp Fall and all the unique flavors the season is capable of delivering in fantastic Lake George, NY. The intention is to boost tourism in this beautiful area during this typically slower weekend shoulder season while providing a fun weekend out for kids, adults, travelers and relevant vendors that fit the atmosphere. Over a three day weekend, attendees and their families can experience fall flavors of culinary, libations, crafts, vendors, tourism, entertainment, rides, games and fall fun. A strong focus on fall staple items like pumpkins and apples will set the tone for the environment. NYS craft beers, wineries, dynamic food trucks and vendors that specialize in this season of flavors will have strong presence. Location – Charlie Wood Festival Grounds, Lake George, NY Projected Visitors – 10,000 - 20,000 flow over entire weekend From – NYC, NJ, PA, VT, NY, MA Canada and within a 100 mile radius of Lake George Charity - Autism Speaks Host Hotel - Holiday Inn Turf Resort and Tentatively Fort William Henry Hotel Tony Morreale - Full Housepitality, LLC 8/1/15

Tentative Schedule of Events Friday Festival Opens at Noon – 10pm Craft Brews, Entertainment, Wine Tastings, Food Bonfire, Rides, Contests, Tourism and Vendors Saturday Festival Opens at Noon – 6pm (family focus) and 6pm-10pm (adult focus) Crafts, Marketplace, Entertainment, Rides, Games, Contests, Tourism Marketplace, Scarecrow Contest, Pumpkin 6pm-11pm (mainly adults) similar to Friday 7pm Scarecrow Votes / 9pm Fireworks Sunday Festival Opens at 10am – 6pm Craft Fair, Marketplace, Entertainment, Rides, Games, Contests, Tourism Package Desk, Scarecrow Contest Winner, Fall Bake Sale Tony Morreale - Full Housepitality, LLC 8/1/15

Entertainment Schedule of Events Friday Funk Evolution Formula5 Another To Be Anounced Saturday Capital Zen Vatrano Road Dashboard Anthem UPG Bob Barker Band Moriah Formica Sunday Country Fresh Madison Vandenberg Tony Morreale - Full Housepitality, LLC 8/1/15

Vendors Ingredients Craft Brews Local and NY Wine Local and NY Statewide Wineries (TBA) Food Vendors Various Food Trucks Featuring Various Cuisines Entertainment Live Bands Focused on Local, Easy Rock and Country Entertainment 2 Clowns, Magicians, Costume Characters and Street Performers Craft Fair Tabletop Space Will Be Available For Crafts & Merchants Farmers Market Marketplace Space will Focus on NYS Farming Trade Tourism Market A Full Tent will Be set Dedicated to Counties, Cities, Lodging and Attractions to Market “Winter Packages” “Weekend Escapes” “Vacations” or “Products” that Stimulate Economic Impact / Tourism Pumpkins “Everything” Pumpkin Related (carving, pies, flavors, etc) Apples “Everything” Apple Related (ciders, pies, snacks, etc) Farmers Market Gourds, Honey, Jams NYS Produce, Mums (sold to Support NYS Farmers Bakery Sweets, Pies, Breads, Cookies that Incorporate Apples & Pumpkins Rides/Games A Complete Midway is Scheduled with Rides & Games for Everyone Tony Morreale - Full Housepitality, LLC 8/1/15

We have partnered with many media streams including print, radio and electronic. Campaigns will start as early as the beginning of Summer 2016 and carry all the way through to October. We will target NYC, NJ, PA, VT, Canada and existing summer Lake George Travelers so we can get them back in October. Tony Morreale - Full Housepitality, LLC 8/1/15

Sponsorship Opportunities QUEEN OF LAKES SPONSORSHIP (one sponsor) $10,000 Your Brand – Lake George Harvest Festival From Start to Finish Your Brand Cross Marketed on All Print, Electronic and Media Efforts Premier Booth Space At Festival – 20 Complimentary Tickets DIAMOND POINT SPONSORSHIP (five sponsors) $5000 Brand Cross Marketing on All Print and Electronic Booth Space – 10 Complimentary Tickets ADIRONDACK GOLD SPONSORSHIP (10 sponsors) $2500 Brand Cross Marketing on All Print and Electronic Booth Space – 4 Complimentary Tickets Tony Morreale - Full Housepitality, LLC 8/1/15

Projected Vision of The Village and Outside Events -Businesses that are opened are expected to be decorated, lit up and festive -Village will be peppered with colorful mums, corn stalks and pumpkins throughout -Scarecrow walk of fame along the lake and big boats should look festive -House of Frankenstein and haunted house should be opened -Parade should be filled with both fall and haunts, lights and performances -Host hotel shall be all decorated and project “harvest like” as should other hotels -Host hotel shall feature harvest specials w/ pumpkin, spices, apple ingredients -10% commission of consumed hotel rooms generated from this event -A portion of all proceeds will go to Autism Speaks -Trolley services are expected to eliminate any clutter, traffic or driving to event -Saturday evening fireworks are also anticipated Tony Morreale - Full Housepitality, LLC 8/1/15

Current Sponsors With Commitment Sponsors Currently Being Pursued Tony Morreale - Full Housepitality, LLC 8/1/15

Projected Layout Tony Morreale - Full Housepitality, LLC 8/1/15

Tony Morreale (718) 207-0262 Tony@Fullhousepitality.com Event Contact: Tony Morreale (718) 207-0262 Tony@Fullhousepitality.com Dave Ehmann (518) 361-0667 Improverecords@gmail.com Tony Morreale - Full Housepitality, LLC 8/1/15