Hornet HIV Intervention International AIDS Conference #aids2016 The gay social network built for chatting, dating and keeping in touch. hrnt.it/aids2016

Hornet Hornet 15M users worldwide 200 Million Messages exchanged each week Most international: Offices in Cape Town, Hong Kong, San Francisco, Chiang Mai, Sao Paulo 25 Languages for Users

Feature Overview Nearby View See who’s near you Target your match with filters Stealth mode Profile View Detailed view of Profile View multiple pictures Swipe and View UI makes profile viewing fun Send a heart Chat Lists Keeps all conversations in one place Familiar UI lowers learning curve Direct profile access from chat window

Strong Entrepreneurial & Tech Team Sean Howell (President, Chairman) San Francisco Economist Former President of Young Professionals International Network 10 Years Financial Analyst LGBT Activist, PFLAG Board Alex Garner, Health Innovation Strategist San Francisco 20 years of Public Health/HIV experience Led National Minority AIDS Council’s NMAC national PrEP education Program. In 2016, Hornet will expand its work with NGOs, government agencies, and private industry to work collaboratively and invest in the health of gay men around the globe. Improve knowledge and understanding of HIV prevention and treatment strategies, such as PrEP, Increase access to testing, treatment, and prevention options Reduce HIV-related stigma and continue to create an environment that is supportive and affirming of HIV-positive gay men -ncrease research conducted in collaboration with local partners so as Christof Wittig, CEO San Francisco 3x successful entrepreneur (APSIS, db4o, Servo) MD at Kii Capital (mobile app investment fund) Stanford GSB CEO Madvertise, Europe's Largest Mobile Advertising Technology company (LiquidM) SF Aids LifeCycle

Know Your Status Build a Social Network to make a difference for gays. Hornet was founded by three LGBT activists and entrepreneurs interested in use mobile for intervention. Launched in 2010 Hornet is the first to introduce the "Know your Status" KYS campaign to mobile social networks for gay people. In their profile, positive or recently tested guys will get a special marker, so that users are prompted to enroll in this purely voluntary campaign for a safer environment. Once a test comes up for renewal, Hornet reminds people to get tested again, or their KYS status lapses.

Product Vision Test Locations added after KYS The gay community has made great progress in reducing HIV infection rates, but new trends among young people is that HIV rates are increasing once again, 132.5% from 2001-2011—a much higher increase than older gay men and a significant contrast with the drop amongst the general population. This is in part because this generation didn’t live through the AIDS crisis. We continued to find ways to expand offerings. Our Aids.Gov feature sends you your closest test locations and how to schedule your test.

Fighting HIV Stigma Stigma is one of the leading causes for people not getting tested. Hornet created an HIV+ community. Users who select HIV+ are able to talk to other POZ community members. This is not available to HIV- users. To HIV+ Members resources are sent via direct message, welcoming them, offering additional information encouraging their own health advocacy.

PrEP Two new options that now appear in the Know Your Status (KYS) section of members’ profiles: Positive, Undetectable”. This option is for those who are HIV Positive, on successful Antiretroviral Therapy, and when tested for viral load register undetectable. Studies have shown that this type of treatment can reduce the likelihood of transmitting the virus to their HIV Negative partners by as much as 96%. The second new option is “Negative, on PrEP”. A recent survey of gay men in the US found that only 1 in 4 knew about the existence of PrEP, yet it can be greater than 90% effective at preventing HIV infection.” We also translated the PrEP health information into 17 languages (From العربية, Pусский, to 한국의and included Prepwatch.org info! )

In the feild HIV Support Organizations all over the world, from Brazil to Turkey, to the Philippines to Thailand. Organizations like LoveYourself and TestBKK In Addition to providing typical outreach in local languages, we partnered to give lift and amplify their boots-on-the-ground-campaigns. Multifaceted approach: Support in app messages Event Registration via the app Schedule tests via app Viral Youtube views, TESTBKK 900k to LoveYourself when we pushed

The Future of HIV Intervention Big success often happens when we give support to the local / regional organizations. These are able to invest in communication technology. For us, a lot of costs are involved in the setup time needed to implement a campaign and the requests are innumerable. Local needs major donor support. Largest frustration is that we see the big flow of ad dollars coming from campaigns that have low sophistication, weak success metrics. Long development time increases cost factors.

ECDC PrEP Evidence Brief http://love.hornetapp.com/blog/ In April, ECDC and Hornet partnered to examine PrEP use among MSM, including access, health care engagement and likelihood of future use. 2,700 (30%) of those surveyed said they learned PrEP about via Hornet first. March 7th, 2016 Data Set

PreP Statistics

PreP Statistics http://love.hornetapp.com/blog/

BlueRibbonBoys . org Partnered with MSMGF the largest network of Gay Health organizations world wide, to create a new intervention strategy for our millions of users. Blue Ribbon Boys primarily functions as a survey in the Hornet app and prompts users to answer a short series of yes or no questions about their sexual health. All participants will be eligible to receive a blue ribbon icon on their profile photo signifying their personal commitment gay men’s health and wellness.

BlueRibbonBoys . org Additionally they will be encouraged to take action around their health, such as taking an HIV test or signing onto a petition calling for universal access to HIV treatment and prevention for all MSM. Participants will also be able to interact with other Blue Ribbon Boys by searching the hashtag #BlueRibbonBoys or by sharing their photos across all social media platforms. hrnt.it/aids2016

25 Hornet’s Languages. Global Team Prague San Francisco Hong Kong Hanoi Chiangmai Buenos Aires Cape Town

Hornet wants to work with you Try Hornet: http://bit.ly/askhrnt (iOS) http://bit.ly/hornetandroid (Android) http://hornetapp.com (web) Available in: English, Afrikaans, Arabic, Bokmål, Norwegian, Czech, Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Malay, Polish, Portuguese, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Korean, Thai, Traditional Chinese, Turkish, Vietnamese Contact Me: sean@hornetapp.com alexg@hornetapp.com