Complete Web and Social Media Analytics

Certification and Fees Online Delivery CONTENTS Broad Contours Key Features Course Content Course Schedule Instructor Certification and Fees Online Delivery

BROAD CONTOURS Delivery Methodology: Direct to Device; Live, Online, Interactive Sessions Duration: 7 weeks; 3 hours per week Course Start Date: Jan 21st , 2017 Schedule: Every Saturday, 09:00 AM – 12:00 PM IST Fee : INR 14,999 + applicable taxes

KEY FEATURES 21 hours of live, instructor-led learning with a focus on hands-on-experience Comprehensive curriculum that covers web analytics as well as popular social media analytics platforms Use of case studies and live examples for holistic learning Prepares you for the Google Analytics Individual Qualification (GAIQ) exam

COURSE CONTENT Module 1: Introduction to Analytics Why Analytics matters? What is relevant data? How to use this statistics for better Digital Marketing campaign results? Using Analytics from Google to calculate ROI Module 2: Google Analytics (Part 1) Demographics, Views, Hits, Location statistics Referrals Real Time events and Analytics Audience analytics Creating Customized Analytics reports Module 3: Module 3: Google Analytics (Part 2) Users Flow Acquisition Understanding Mobile Analytics Consumer behavior Analytics Case Study

COURSE CONTENT Module 4: Facebook Insights Module 5: Twitter Analytics Power of Audience insights Demographics Page Likes Location Activity Insights Module 5: Twitter Analytics Impressions Profile visits Mentions Followers Engagement Module 6: WordPress and Instagram Analytics Instagram - Who is it for? Difference between Impressions, insights, Engagement and reach Referrers SETerms Popular posts Organic and Paid Views Module 7: Case Study Analysis of campaign ROI using Facebook Insights. Instagram and WordPress Analytics Real-time Analytics of a Twitter profile for branding insights

LEARNING PLAN Twitter Analytics Session Date Time (IST) Module Topic 1 Saturday, Jan 21, 2017 09:00 AM - 12:00 PM Introduction to Analytics 2 Saturday, Jan 24, 2017 Google Analytics (Part 1) 3 Saturday, Jan 4, 2017 Google Analytics (Part 2) 4 Saturday, Jan 11, 2017 Facebook Insights 5 Saturday, Feb 18, 2017 Twitter Analytics 6 Saturday, Feb 25, 2017 WordPress and Instagram Analytics 7 Saturday, March 4, 2017 Case Study Analysis

Ananthanarayanan V INSTRUCTOR Alumnus of IIM Indore. Founder of Techdivine Creative Services, a digital marketing & social media services agency. Specializes in delivering ROI (goal oriented) campaigns for corporate brands. Conducted corporate trainings for 1000+ participants across 14 industries on Digital Marketing, Branding and Entrepreneurship. Winner of Global Peter Drucker Challenge 2014, Awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress LinkedIn Profile

CERTIFICATION AND FEES Course Fee The course fee is Rs 14,999 plus 15% service tax. Certification Criteria An exam will be conducted at the end of the course. On clearing the exam with a minimum of 70% marks, training.com will issue a certificate of successful completion. One re-attempt will be provided in case the candidate scores less than 70%. A Participation certificate will be issued if the candidate does not score 70% after two attempts.

ONLINE DELIVERY Our courses are delivered in the direct to device mode The live, instructor-led sessions can be accessed from your PC/Laptop using a reliable internet connection System Requirements PC/Laptop Web Camera Headphone with Mic Internet connection with > 1Mbps Speed This self-diagnostic test will verify if you meet the necessary software requirements (webcam, mike and internet speed cannot be verified through this link) https://na1cps.adobeconnect.com/common/help/en/support/meeting_test.htm 

18002081050 (or) info@training.com Reach out to us at 18002081050 (or) info@training.com Visit our site https://www.training.com/digital-marketing/web-and-social-media-analytics