Community Organizing and Advocacy Foundations For Community Health Workers (2nd Edition) (2016) Berthold, T., Editor San Francisco, C.A.: Jossey-Bass Copyright © 2000-2017 by John Wiley & Sons, Inc., or related companies. All rights reserved. Chapter Twenty-Three Community Organizing and Advocacy

Reflection of Last Session What did you learn? Steps in community diagnosis Selecting research tools Analyzing findings Have students review what they learned from the last session on these key topics.

What You Will Learn Define and discuss community organizing Explain the difference between advocacy and community organizing Discuss at least two ways that contemporary models of community organizing are different from models used in the past Explain the five steps of the community action model (CAM)

What You Will Learn Discuss the CHW’s roles and responsibilities in the community organizing process, and put them into practice Apply the Community Action Model to issues facing the communities you work with Explain the importance of integrating news media and social media into community organizing efforts

Words to know Community Organizing Media Advocacy Policy Power Analysis Social Media

Community Organizing Group of people who have been denied participation in a decision making process By working together, they create social change which results in new resources, rights, improved health and living conditions Examples: Unions, picketing, protesting, boycotting

Working together to bring attention to a cause or issue Why Organize? People without power and control, can get together to assert their needs and for a better life CHWs develop relationships with the communities and can facilitate community organizing Working together to bring attention to a cause or issue

What is Community Organizing? A process by which people, usually a group of people who have been denied resources and participation in the decision-making process, work together to create social change that results in meaningful improvements such as access to new resources and rights or improved health and living conditions.

Examples of Community Organizing Health issues High rate of infant mortality Pollution HIV/AIDS Drug use – needle exchange Incarceration Homelessness Labor movements Safe working conditions Right to organize Limits to working hours Living wage American Disabilities Act (ADA) United Farm Workers Civil Rights Movement Act Up

Contemporary Models of Community Organizing Community capacity building – ability to develop and sustain strong relationships to work together to identify problems and goals, make group decisions, and take action Collaborative partnerships – building alliances with people and institutions Consensus organizing – promotes active participation from all members by cultivating leadership and relationships at various levels to work for change Mass mobilization – engages a large number of people in highly visible protests (e.g. Occupy Wall Street, Black Lives Matter)

Strategies and Tactics of Community Organizing Popular education Influencing policymakers decisions Developing model policy recommendations Conducting a power-analysis Media advocacy Social media

Media Advocacy Media can be used to: Inform – the public about the consequences Recast – the problem affects everyone Encourage – community members to get involved Promote – agencies that address the problem

San Francisco Department of Public Health San Francisco Department of Public Health. Community health promotion and prevention: Community Action Model. Retrieved from www.sfdph.org/dph/comupg/oprograms/CHPP/CAM/default.asp

Role of CHWs in Community Organizing Listen to the community Recruit and honor participation of diverse members of the community Provide training to community members Mentor key people Build local capacity for problem-solving Assist the community to build upon their strengths Support and facilitate the implementation process Connect community to relevant resources and expertise

Role and Responsibilities Plan with people, not for them Clarify goals and strategies Identify leaders Practice cultural humility Bridge language barriers Safety comes first Assist with the research and action planning Stay grounded in the community Build relationships Cultivate the media Strengthen commitment Take care of yourself

The only  assignment you take with you is to: CONGRATULATIONS! The only  assignment you take with you is to: Do good work! Collaborate with others! Share as you go! Educate! Advocate!

Resources: Image on slide 2 digital-drugs-binaural-beats by digitalbob8 is licensed under CC BY 2.0 Image on slide 3 Bring Light Bulb is available in the public domain under CC0 Public Domain Image on slide 5 Civil rights march on Washington, D.C. schools by Leffler, Warren K. has no known copyright restrictions Image on slide 7 1963 march on Washington is available in the public domain Image on slide 8 Healthcare Justice March - October 26, 2013 by United Workers is licensed under CC BY 2.0 Image on slide 13 Tulips is available in the public domain under CC0 Public Domain

Acknowledgements: MoSTEMWINs Adapted from the Foundations for Community Health Workers, 2nd Edition (Berthold) with permission from Wiley Publishing by the Institute of Workforce Innovation of the Metropolitan Community College Kansas City and the Workforce Solutions Group of St. Louis Community College. Unless otherwise noted this material by St. Louis Community College is licensed under a Creative Commons Attribution 4.0 International License. This product is partially funded by the MoSTEMWINs $19.7 million grant from the U.S. Department of Labor Employment and Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership MoSTEMWINs