This Webinar Partnering up with others for YOUR launch How to find partners / supporters How to connect with people to make the request Staying in contact with your partners / supporters Sending them the content they need to promote you Open Q & A http://PeggyMcColl.com
Build / Grow Your Platform Set the Launch Date Thank Everyone Track Your Ranking Build / Grow Your Platform Contact Others to Support YOU Create the Promotional Copy & Send to Partners Continue to Get People On Board Put Together a Compelling Offer Stay in Touch with All Partners http://PeggyMcColl.com
PRIMARY Focus for Your Best-Seller Campaign Exposure for Your Book Getting lots and lots of support from others! http://PeggyMcColl.com
Partnering with Others to Get Exposure for You and Your Campaign Look for people who have “high” visibility or some visibility Other experts, authors, speakers, leaders People who have a presence online People who have an email list People who are connected on social media sites People who have a following Are speaking on stages http://PeggyMcColl.com
Your “Partner” / Supporter They agree to support you and your campaign Put YOUR Posts & Shares on social media eMail to their contacts (preferable) There is NO compensation from those who help http://PeggyMcColl.com
Why Would a Stranger Help YOU? Because you asked OR Because they care about you / themselves OR Because they believe in what you have to offer OR Because they care about others OR Just because http://PeggyMcColl.com
Stepping Outside Your Comfort Zones http://PeggyMcColl.com
Create the “Cool” Party / The “Exciting” Event People are generally “followers” They are attracted to “events” because of who else is “involved” http://PeggyMcColl.com
Set Your Partner Objectives Outcome goal = X partners / sponsors “This week I will easily get on board a dozen partners” http://PeggyMcColl.com
What’s Required? The “Right” Winning Attitude Persistence Loving Energy Warmth/Kindness Detachment Confidence Positive Expectancy LOTS OF ACTION! http://PeggyMcColl.com
The Power of #’s Contacted many partners People will likely say “no” The Law of Averages Ask your partners “who else?” http://PeggyMcColl.com
Where Do You Find Partners? Searching (Search Engines) eMail Lists You Are Subscribed To Other Campaigns At “Live” Events In Programs You are Enrolled In Radio Show Sites Expert Pages On Facebook On Twitter On Linked-in On YouTube Via Friends Via Colleagues Via Mentors http://PeggyMcColl.com
This is IMPORTANT Regardless of the contact / partner or “expert” or their area of expertise, are they reaching your audience and would their audience be interested in what you have? http://PeggyMcColl.com
The Approach Face to face eMail On the Phone Snail Mail Courier Live Events Networking Events Public Places eMail On the Phone Snail Mail Courier Social Media Messages http://PeggyMcColl.com
Resources to Look for JV Partners Use Keywords on Search Engines Also Look at Websites Highlighting Experts http://PeggyMcColl.com
http://SelfGrowth.com/Experts.html http://PeggyMcColl.com
http://BlogTalkRadio.com http://PeggyMcColl.com
http://ezinearticles.com http://PeggyMcColl.com
Social Media Look for the number of followers Twitter Linked In Facebook YouTube Channel Instagram http://PeggyMcColl.com
Most Followers on Twitter http://twitaholic.com/top100/followers http://PeggyMcColl.com
Most Followers on Facebook http://fanpagelist http://PeggyMcColl.com
https://socialblade.com/instagram/top/100/followers http://PeggyMcColl.com
The Structure of the An Email Request When Requesting eMail Support First line of an email must get them to open the email Personalize the message Get right to the point Keep your email short Focus on the Benefits You Must be Confident And Warm and friendly Tell them what you want them to do (Call to Action) http://PeggyMcColl.com
Sample SUBJECT lines Bob, take a look at this now Carol, before you leave for the day … Ingrid, you WILL benefit from this You can be a part of this Becky Only a handful of selected folks, including you Rhonda Tina, please get back to me before the day is out … here’s why http://PeggyMcColl.com
How Will Your Partners/Supporters Benefit You can list them as partners or supporters on your special offer page i.e. Special Thanks To: List the person; their website, a short BIO http://PeggyMcColl.com
Sample SUBJECT: Bob, I know you care Subject: Bob, I know you care Bob, because you definitely care about people, here’s a way you can be a part of something that is definitely going to benefit you and many others in a positive way. On ___(date)___we’re launching a massive internet campaign for my book (BOOK TITLE GOES HERE) that involves pre-selected partners, who will get exposure to potentially millions of people online. You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure http://PeggyMcColl.com
Sample continued Therefore, here’s how you can be involved. When you agree to send out one email on __date__ to promote my book launch campaign you will get exposure on the special offer page. Participating is easy. All you are required to do is .... Agree to send out the email we’ll provide to you on ___date____ and I will provide you with the email content (which you can modify if you wish). http://PeggyMcColl.com
Sample continued Many partners are involved, which means, essentially with all of the emails going out and the promotion, you get exposure. With our reach expected to be in the (hundreds of thousands/millions), you can benefit from this kind of exposure. This is truly a win-win-win scenario. All that is required right now is for you to reply to this email and say “Count me in!” Once you do, please mark that date down in your agenda: ____date______. http://PeggyMcColl.com
Sample continued I will follow up with you to get your bonus gift a bit later on. Please get back to me before the end of the day as we are determining the top spots for our partners who respond the fastest. But, you need to get back to me today, please. Simply hit “reply” and type “Yes, count me in” and we’ll follow up with you. With warmth, Your Name PS. Remember to get back to me today AND be sure to mark down ___date___ in your agenda. Thanks again. http://PeggyMcColl.com
How do you know if a website is collecting email addresses? Do they have a newsletter signup? Do they have pop-ups asking for your email address? Do they have anywhere on the front page asking for email address? Are they giving something away and asking for an email address? Are they selling something? Do they ask you to “subscribe” on their site? http://PeggyMcColl.com
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People Online – Look at Stats http://PeggyMcColl.com
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Tracking Your Partners/ Supporters Use a spreadsheet or a word document with columns Website Name of Contact Date(s) Contacted Response http://PeggyMcColl.com
Tracking “On Board” Partners / Supporters Have a column for the on board partners / supporters Stay in touch with them Ask them to confirm when you send them anything http://PeggyMcColl.com
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Searching Create your list and work it every day Stay open and alert Use search engines http://PeggyMcColl.com
Look at The Other Sample Campaigns for Potential Partners! http://terrywahls.com/wahlsprotocol/ http://rodneyflowers.com/conversations withrodney/preview-your-free-gifts/ http://easybreezymiracle.com/preview.h tml http://sandyalemian.com/book/gifts.ht ml http://rdriccoboni.com/thebigpicture/pr eview.html http://PeggyMcColl.com
Please Note I do NOT recommend the model of including bonus gifts from anyone who can fog a mirror Heres’ one of my client’s who used his own bonuses (we’ll get more into the bonus gift offering in a later class) Next slide … http://PeggyMcColl.com
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Frequency of Contact You might hear back after one attempt May require another email / message May require additional emails Try another way (snail mail, facebook, telephone) http://PeggyMcColl.com
Be Creative http://PeggyMcColl.com
Mailing Sequence The email(s) you send are to request their support months in advance of your campaign Stay in frequent contact to ensure they remain “on board” One week before your campaign send the partners the copy you want them to send to their list and ask for a confirmation of receipt Track it Watch for their emails and / or their posts on the day of your campaign eMail them to thank them and to update on the success http://PeggyMcColl.com
What Not To Do Do NOT attach your “e” book to the email Do NOT send out an email to “All Partners” Do NOT get frustrated with the partners Do NOT give them a history of you, your book, your life… Do NOT give up! http://PeggyMcColl.com
Social Media – Additional – Campaign DAY! You can actively promote on other people’s social media platforms Respond to other people’s posts (you get in the “chain”) Ask others to share Create a video message and post it on Facebook/youtube Be creative and have fun Remember social media is about socializing http://PeggyMcColl.com
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Do Posts on Facebook Expert Pages Who Have A Big Following so that Followers to SEE You http://PeggyMcColl.com
Action Items Set the Date of Your Campaign Set the Objectives/Goals for Your Campaign Create Your Potential Partner List Begin to contact and secure! http://PeggyMcColl.com
Open Q & A http://PeggyMcColl.com