Visibility Activities and Plan Eunjin HU, Communications officer, TEIN*CC The 2nd Asi@Connect Project Meeting (28.Aug.2017) in Dalian

Asi@Connect Visibility & Communications Objective Disseminate Asi@Connect project objective and achievement Raising awareness of continuation of TEIN initiative through Asi@Connect Promoting research and collaboration activities Strategy National level Launching event/ceremony More cases and stories for increasing usage and to generate new users Building the regional R&E PR community

Asi@Connect Visibility & Communications PLANING AND LAUNCHING IMPLEMENTATION & MONITORING COMPLETION 1st phase : Launching (2016-2017) - Project Launch - Visibility & Communication plan - Brand identity - Communication tools development 2nd phase : Activities (2017-2020) - PR network building - Awareness raising activities - Cases and stories - Monitoring the visibility and communication activities and review the plan 3rd phase : Achievement (2020-2021) - Achievement of the project and the promotion activities - Enhancement of project visibility - Studies and reports

Annual Calendar (2017~2021) Visibility and communication tools   2017 2018 2019 2020 2021 Visibility and communication tools Logo O Website Facebook & Twitter PowerPoint template Promotional videos Media-Kit Leaflet and Brochure Topology map Case Studies Posters News Letters Promotional Items Promotional activities Asi@Connect Project Meeting Project Launch Event National Launch Event PR Group meeting Trainings and Workshops APAN Meeting TNC Internet2 Global Summit CAREN Conference ASEM

Main activities (2017) Visibility and communication tools   Q1 Q2 Q3 Q4 Visibility and communication tools Logo O Website Facebook & Twitter PowerPoint template Promotional videos Media-Kit Leaflet Topology map Case Studies Posters News Letters Promotional Items Press release Promotional activities Asi@Connect Project Meeting Project Launch Event National Launch Event Kick-off PR Group Trainings and Workshops APAN Meeting TNC17 Internet2 Global Summit CAREN

National Launch Events Where : Colombo Sri Lanka When : 20th June 2017 Organizer : LEARN Participants High level officers from Sri Lanka Government Head of European Union Delegation to Sri Lanka Executive officer of the TEIN*CC LEARN members and users (appx. 120 people)

National Launch Events Plan (Sep~Dec) When Where Organizer September Kuala Lumpur, Malaysia MyREN October Thimpu, Bhutan DITT Dhaka, Bangladesh BdREN

Asi@Connect Communications Platform Website www.tein4.net www.tein.asia Website www.tein.asia SNSs Newletter PR Group

Website (www.tein.asia) Domain : www.tein.asia Total (Jan~Aug) : 17,071 Most visit: Main page and media Centre with news update or event announcement

Facebook & Twitter (2017.Feb~) @AsiaConnectNews @AsiaConnectProject Website link, project and partners news, video, photos

Facebook

Newsletter (2017.Mar/Ver.1)

Building PR group Objective : to optimise dissemination of the Asi@Connect and members’ activities within the TEIN community Strategy To build PR group consisting with each NREN’s PR person To share the Asi@Connect visibility and communication strategy and plan To do coherent Asi@Connect visibility and communication actions To gather relevant content and material for case studies and other news To make synergy with APAN for Asia-Pacific PR activities and other global PR communities such as ‘Global PR group’ and ‘In the field blog’ Capacity Building Development Trainings and regular meeting

Logos (2017.Feb) - Designed by GÈANT-

Video Clip (2017.Feb)

Brochure (2017.Aug)

Posters

Challenges

TEIN Brand and Asi@Connect Project for Network & Community

www.tein.asia eunjinhu@teincc.org