Evaluation & Selection of strategies

Market entry strategies: organic growth (By selling more/growing your business as it stands), growth by merger or acquisition, Strategic alliances, licensing, franchising

Substantive growth strategies: horizontal and vertical integration, related and unrelated diversification (Related = when it is a similar product to your own unrelated = a totally new direction

Limited growth strategies do nothing, market penetration, (Look to get deeper into the market improving market share) market development, (Look to find new users/uses for your product driving growth) product development (Develop your product as a method of pursuing growth), Innovation (Do something completely new as a method of driving growth)

Disinvestment strategies Retrenchment (Look to reduce the costs of the business to boost it’s performance, turnaround strategies (Put a strategy in place to improve performance), divestment, (Look to remove your investment, possibly over a period of time Liquidation (Look to have the business sold possibly due to large amounts of debts) Strategy selection: consider the alternative strategies in terms of:, appropriateness, feasibility, desirability