BIKER BATTLEGROUND PHOENIX

Publisher of sites that 22m men are passionate about ENTERTAINMENT GAMING SPORTS MUSIC LIFE & STYLE comScore Key Measures Q4, 2013

Enthusiast Publishing to Influential Millennials The largest publisher of enthusiast destinations for men Authentic Voices and Passionate Audiences Reaching Influential Millennials at scale Award-winning ad solutions and marketing programs

Program overview Biker Battleground Phoenix is a dog-eat-dog world full of trash talking, feuding and competition that is a must-see for “Cravers of Action”. Playing upon these key themes of the show, CraveOnline will launch the Action Road Series, a multi-tiered action-packed program, sparking interest in this summer’s most testosterone filled events to fuel conversation around the biker battleground and its colorful crew of characters. By leveraging our access to top events and creating engaging, original content, adventurous risk takers will be marking their calendars for the series premiere of Biker Battleground Phoenix! CAMPAIGN FEATURES: ACTION ROAD SERIES Adrenaline Action Tour CraveOnline “Trash Talkers” Video Series LiveOutdoors “On the Road” Custom Destination CUSTOM VIDEO SHARING AND DISTRIBUTION Out of Player 3D Pre-Roll Social Video Seeding HIGH IMPACT MEDIA Billboard Plus Unit Mobile Swipe Gallery

Adrenaline action tour

Adrenaline action tour This summer CraveOnline is bringing a month’s worth of action coverage to our male adrenaline fans. Whether it’s the Summer X-Games, running with the bulls, a marquee UFC fight, a tough mudder or the Sturgis motorcycle rally, our editors and content crew will be on the scene and hooking users up with exclusive video, interviews and a behind-the-scenes look at all of the action that our guys care about. During a month of the campaign, we’ll focus on surrounding at least three heart pounding events and feature coverage across CraveOnline FEATURES: Fully-branded editorial coverage center on CraveOnline Editorial content consisting of: Previews News and Updates Video and photo galleries Event Recaps Takeovers on relevant CraveOnline Sports channel sites Promoted via cobrand, reskins and nav bar promotion

“trash talkers” – VIDEO SERIES Playing upon its’ key themes, we’ll take the trash-talking, feuding nature of the show and “spark the feud” via a custom video series that gives guys the weekly download on the good, the bad and the ugly in the world of trash talking. Just as the 4 main shops/bike builders butt heads in their cutthroat world, so do a constant number of big personalities in the sports and entertainment worlds. Who doesn’t remember the Twitter war between Kanye West and Jimmy Kimmel? Is there an opponent that Floyd Mayweather Jr. HASN’T sparked a feud with? Each week, our host will give guys a quick rundown, giving props to the week’s top “trash talkers”…. SPONSORSHIP FEATURES: 4x custom videos (2-3 minutes in length) living on a fully branded video page/hub within CraveOnline Promotion driven via cobranded ad units Client end card promotion with show logo, branding and tune-in info featured at end of each episode

LIVEOUTDOORS goes “on the road” LiveOutdoors is one of the top resources for the outdoor enthusiast looking for expert tips, tricks and advice to help fuel their passion for all things outdoors. Extending our action-packed summer program, we’ll take it “On the Road”, creating a custom destination that focuses on the best places across the U.S. to hit the road for the ultimate in summer enjoyment. SPONSORSHIP FEATURES: Biker Battleground Phoenix branded destination/hub within LiveOutdoors Custom editorial pieces catering to adventurous motorcycle enthusiasts with topics such as: Best Motorcycle Road Trip Destinations Top Scenic Routes for Enjoying Your Bike Summer’s Best Motorcycle Events/Rallies Ultimate Gear and Accessories for Your New Bike Promotion driven via cobranded ad units and nav bar inclusion Interactive map with rollover hotspots of top “On the Road” events and locations across the U.S. Weather widget giving guys their local 7-day forecast with branded, clickable header

Custom Video SHARING AND Distribution

OUT OF PLAYER “3D” PRE-ROLL This highly engaging pre-roll execution makes an impact on users with custom 3D “tile flipping” animation. Upon video play, the unit will auto-initiate to reveal an expanded state above the video player, touting Biker Battleground Phoenix branding and messaging during the short form video. FEATURES: Eye-catching, templatized “3D” tile flipping intro animation Branded expanded environment with close button Ability to have multiple click-outs (i.e. client site, social, etc.) Auto-closes upon completion of pre-roll

Social video seeding Amplifying The Distribution Of Branded Content EDITORIAL CONTROL IN-DEPTH ANALYTICS Video is click-to-play Editorial and in-banner placements Cost Per View Organic placements that align with a target audience Leverage authentic editorial voices to ignite interest and virality Earned media through social sharing Tracking of view-through-rate Detailed tracking of social shares Full geographic transparency NATIVE DISTRIBUTION DRIVE EARNED MEDIA ROBUST ANALYTICS

HIGH IMPACT MEDIA

BILLBOARD PLUS UNIT FEATURES: To greet users upon arrival to the site, the Billboard Plus unit allows impactful Biker Battleground Phoenix video to be featured in a prime, highly visible location for maximum brand exposure. FEATURES: Scalable unit that greets users in expanded state with prominent show branding and large video player Video auto-plays with user-initiated sound May feature up to 3 videos Multiple click-outs to client site or custom sponsorship destinations

mobile solutions – swipe gallery SWIPER GALLERY mobile solutions – swipe gallery SWIPE GALLERY To reach guys “on the go”, CraveOnline will create a unique and impactful mobile ad unit that will bring the cutthroat world and colorful characters of Biker Battleground Phoenix to the forefront. FEATURES: Auto initiates on a 1/24 freq cap to the expanded banner 290x380 Expanded state allows the user to swipe back and forth to explore a mixture of show-related content such as: Video clips touting the featured bike builders/shops Still images of bikes showcasing the craftsmanship and varying build/design styles of each shop Brand messaging and show synopsis Supports multiple click–throughs and dynamic messaging Compatible on iPhone and Android SWIPER GALLERY

Industry recognized leader Award-Winning Creative Solutions WINNER OF MORE THAN 15 AWARDS FOR BEST CREATIVE SOLUTION Best Creative Resident Evil: Afterlife 3D Cross Video Offline to Online Campaign EA MMA Fighter Exchange Best Video Sponsorship EA MMA Fighter Exchange Best Use of Display Advertising DVD Release of Transformers 3: Dark of the Moon Best Creative Video Resident Evil: Retribution Best Original Video Scripted Show/Series The Grind Best Lifestyle Web Series The Grind

Why partner with crave We are the authority on men. We understand men and their relationship to the content they crave Large, professional editorial staff, creating exclusive and original content Our enthusiast sites cater to passionate consumers and deliver meaningful engagement Influential Millennials that activate brand conversations and drive brand advocacy 360 programs (offline events with a digital extension) Award winning creative at scale

Bryan Stoecker Account Executive 646.461.9060 x 2444 Bryan.Stoecker@craveonline.com