NJTL Capacity Building Program Three-Day Intensive Henderson, NV Westin Lake Las Vegas Resort & Spa February 3-5, 2016

Event Planning “Fundraising is the gentle art of teaching the joy of giving.” Henry Rosso Founder, The Fund Raising School

Purpose(s) Donor and Board engagement Fundraising Recruiting participants Expanding sphere of influence Alumni engagement

Audiences Existing donor base Potential donors Friends (and young friends) Civic partners Program participants

Key Ingredient “All about the kids.”

Annual Benefit Gala with Auction Legacy Kids Corporate/individual sponsors 800+ attendees Young friends component Silent and live auction “No speeches.” Legacy Kids Greet at the door Tennis exhibition/target hitting Auctioneers and floor sales Pre-event sales

Summer Smash “Kid-Am” tournament 80-100 attendees “Friend-raising” and Fundraising Existing supporters and friends Corporate sponsors Networking for children (business cards) Cited as a favorite, because “you get to know the kids.” Kids highlight programming in brief speech.

Golf & Tennis Outing Traditional Outing Silent Auction Corporate sponsor drives attendee base. Expands network Kids featured in brief speeches, one from performance track, second from neighborhood Coaches in foursomes to represent program(s)

Event Hosting Large-scale benefits Other sports – ping pong Papal visit Parties & Tournaments Non-disruptive

Keys to success Mission focused Volunteers Post-game analysis Pre-event and post event communications Capitalize on social media 2) photos, videos, sharing of press coverage Limit “adult speeches.”

Impact vs. Profitability High Mission Impact Low Profitability High Mission Impact High Profitability Low Mission Impact Low Profitability Low Mission Impact High Profitability