TAKE YOUR GOLF TOURNAMENT TO THE NEXT LEVEL Presented by Phil Immordino

Should You Do A Golf Tournament? Not For Everyone A lot of work 1 Million Events $5000 Average Raised Do You have Golfers? Do you have a committee?

Hole # 1 Define Your Purpose You Must Have a Clear Goal What are you trying to achieve? How much do you want to raise? Where is the money going? Fundraising Entertaining Exposure Networking Competition

Hole #2 Staffing Your Event The More Volunteers, the More Success Recruit Them Give them Ownership Train Them Properly Hold Them Accountable Reward Them

Hole #3 Choose The Right Format Formats Can Make or Break Your Event 100 Ways to Format Event Some Help Participation Some Generate More Money

Hole #4 Find the Best Golf Course Golfers Choose Events for the Course Golfers Want a Great Golf Course Condition, Service and Value Getting the Best Price

Hole #5 Selling Sponsors Sponsors Are Your Profit Sponsors Want More Business They Need A Return on Investment Turn Your Event into Marketing Tool Must Have A Relationship

Hole #6 Promoting Your Golf Event Don’t be all Things to all People Target Market Focus on Industries Quality Brochure

Hole #7 Recruiting Golfers Fill Your Field What Do Golfers Want? Great Course, Food & Merchandise Value Invited Them Personally 9 – 4 – 4 Rule

Holes 8 & 9 Games and Contests You Must Have Them More Fun and Excitement Builds Memories Makes More Winners Generates More Money

Holes 10 & 11 Gifts and Prizes You Will Be Judged By What You Give Out Marketing Tools Keeps Them Coming Back Great First Impression Get Them Paid For

Make Your Event Look Big Hole #12 Signage Make Your Event Look Big Shows Quality Event Makes Sponsors Happy Builds Future Sponsors

Hole #13 Photos and Videos Marketing Tool Sponsorship Opportunity Reminds Them of You

Hole #14 Auctions Auctions #2 Money Maker Big Money Promotional Tool No Risk

Hole #15 Awards Ceremony Don’t Stop Now Last Impression Have a Party Make More Money

Hole #16 Time Line Make it a Fun Process 6 months to Plan Golf Course and Sponsors 1 Year Give Volunteers Time Sign Up Deadline

Don’t Spend More Than You Make Hole #17 Budget Don’t Spend More Than You Make Income Expenses Registration Fees

Hole #18 Wrap Up and Follow Up Building For The Future Get all of the Contact Information Stay in Touch Throughout the Year Sell Them for Next Year

Hole #19 Conclusion Clear Purpose Recruit Volunteers The Right Format Great Golf Course Sell Big Sponsors Target Market Fill Your Field with Golfers

Hole #19 Conclusion Fun Games and Contests Great Gifts and Prizes Big Signs and Photos Auctions Awards Ceremony Stay on Track Make Money