2016 Submission template

WU LIONS SUBMISSION INSTRUCTIONS All submissions must be received by: Q1&Q2 submissions – deadline January 31, 2017 Q3&Q4 submissions – deadline February 28, 2017 Please use the design template for submissions – submissions not in design template, missing required information will not be reviewed. Word Limit for written entry: 500 words – we suggest you use the most detail for the insights, idea and creative execution sections as they have two-thirds of the weighting in judging entries. Please complete Campaign one-pager in the Appendix (slide 9) – this will be used for the WU Lions Ceremony if the submission wins. Please do not change the template – formatting needs to be uniform for all submissions. When working with the GAI team regarding the WU Lions submissions, please keep the following in mind: The submissions, for which GAI has already performed some measurements during the year, will be confirmed/signed off on the wording and takeaways by GAI. The submissions, for which GAI did not provide any measurements, but for which the marketer performed their own impact analysis, will be vetted by GAI, who will advise on possible corrections that may need to be made (if any). If GAI did not provide any measurements and the marketer did not perform their own impact analysis, the teams will have to present their work with no “impact” attributed. Please see Appendix (slides 12 & 13) for updated categories and judging criteria.

WRITTEN ENTRY

Business Objectives & KPIs: What were the objectives that you set out to achieve and how will they be measured? ……………………………………………………………………………………………………………..……………………………………………………………………………………………………………..…………………………………………………………………………………………………………......................................................................................................................................................... Strategy & Insights: What was the customer insight and how was it leveraged to develop the strategy? …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....

What was the communications idea that was developed from that strategy and insight? ………………………………………………………… ……………………………………………………………………………………………………………..……………………………………………………………………………………………………………..…………………………………………………………………………………………………………......................................................................................................................................................... How did you bring the idea to life in execution? ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….... Business Impact & Results: Did you achieve the results that you set out in the beginning? (please tie back to KPIs/objectives) Objective1: Objective2: Objective 3: Result: Result: Result:

Creative Showcase – Slide #1 Instructions: Use this slide to provide creative sampling, links to videos, etc. of the campaign in-market. Be Careful with size of creative/photos. Some simple instructions for reducing size of files: Right click >> Save as picture >> Save Then click on insert (menu) and insert the new one For your video go on youtube and upload them. Select unlisted and copy paste the link in your presentation. Creative Showcase – Slide #1 5MB 24KB

Creative Showcase – Slide #2 Instructions: Use this slide to provide creative sampling, links to videos, etc. of the campaign in-market. Follow Image size Instructions from previous slide

Creative Showcase – Slide #3 Instructions: Use this slide to provide creative sampling, links to videos, etc. of the campaign in-market. Follow Image size Instructions from previous slide

Results Showcase Instructions: Use this slide to share verbatim social mentions/feedback or screenshots of press coverage

APPENDIX

TO BE USED DURING WU LIONS CEREMONY IF SELECTED AS WINNER CAMPAIGN ONE-PAGER TO BE USED DURING WU LIONS CEREMONY IF SELECTED AS WINNER Project Name: XXXXXX Region/Country: XXXXX Team: XXXXX (up to 6 total – Director & below) GAI Lead Support: XXXXXXX Creative Agency: XXXXXX (e.g. MGB, BarBar) Program Description: …………………………………………… ………………………………………………………………………………………………… Strategy & Insights: ……………………………………………………………………………………………………………………………………………………………… Business Impact & Results: Objective 1: Result: Objective 2: Result: Objective 3: Result: SPACE TO SHOWCASE CREATIVE Total Budget of Campaign $ X.XM

2016 Categories & Descriptions

New Judging Criteria We want to reward good use of customer insight, strength of the creative and execution, and of course business impact- so all 3 have equal weight.

Thank you!